Projects
AI Acceleration & Adoption 
178 Selected cases
NOVARTIS
Strategic Segmentation of Neurologists
We adapted the global segmentation of neurologists to the Spanish context to prepare for the launch of Kesimpta. We combined data, AI, Python, and advisory boards to identify clusters, motivations, barriers, business potential, digital behavior, and engagement preferences. We transformed these insights into relationship maps and activation guidelines that defined messages, channels, formats, and interactions before, during, and after the consultation.
CRM & Loyalty
CX & Strategy
Data & Intelligence
PARQUES REUNIDOS
Centralized, multi-brand CRM model for growth at scale
We designed a centralized, multi-brand CRM model for Parques Reunidos that established a common foundation for 68 parks across three regions with varying levels of maturity. We evolved campaign management into a 360-degree engagement model, with a comprehensive communication and orchestration strategy based on the customer journey. We rounded out the project with optimized templates and unified dashboards to improve personalization, efficiency, and insights.
CRM & Loyalty
CX & Strategy
Data & Intelligence
Experience Design
Technology & Transformation
NEOM
B2B and B2C Marketing Automation for the Smart City
We designed and implemented a marketing automation ecosystem on Salesforce Marketing Cloud for NEOM, targeting B2B and B2C audiences across eight regions and several business units. We defined the data model, CRM strategy, and customer journeys, and integrated Sales Cloud, BigQuery, and LinkedIn. In addition, we developed templates, CloudPages, and surveys; migrated customer journeys; and created dashboards featuring key business KPIs.
CRM & Loyalty
Data & Intelligence
Experience Design
Technology & Transformation
MASTERCARD
A documentary series aimed at humanizing UEFA Champions League sponsorship
We created a campaign for Mastercard tied to its positioning as a company that builds connections and its sponsorship of the UEFA Champions League. We developed a documentary series about the human side of soccer and its ability to connect people, roots, and communities. We handled the entire production and its assets—audiovisual content, trailers, banners, the website, and social media—and worked with Grupo Prisa to design the outreach strategy for the 2019 final in Madrid.
Experience Design
FANTA
Content production to bring the Fanta universe to life
We created content for Fanta’s corporate website with the goal of turning its creative universe into a consumer experience. Through articles tied to campaigns, promotions, and product launches, we built an ecosystem based on humor, surprise, and engagement. We developed the storytelling for Battle of Flavors, What The Fanta, and Halloween with relatable and fun pieces designed to entertain, spark conversation, and connect with a young audience.
Experience Design
STARBUCKS AT HOME
From a static platform to an actionable content strategy
Starbucks at Home had four strategic territories and a static communication platform that was disconnected from the brand’s values, consumer needs, and business objectives. We delved deeper into each territory using various data levers and identified sub-territories with specific roles based on profile, format, channel, stage of the customer journey, and editorial approach. In this way, we transformed a static platform into a dynamic and actionable content strategy.
CX & Strategy
Experience Design
RON DIPLOMÁTICO
Content Strategy to Boost the Brand’s Digital Authority
We create content for Fanta’s corporate website with the goal of turning the brand’s creative universe into an experience for its consumers. Through articles tied to campaigns, promotions, and product launches, we build a content ecosystem based on humor, surprise, and engagement. We worked on the storytelling for campaigns such as Battle of Flavors, What The Fanta, and Halloween, creating pieces—with a relatable and fun tone—designed to entertain, spark conversation, and drive engagement. Ultimately, our goal was to connect young audiences with the Fanta universe.
Data & Intelligence
Experience Design
TELEFÓNICA EMPRESAS
Publishing campaigns to position the company as a strategic partner
We worked to position Telefónica Empresas as a strategic partner for Spanish companies in their digital transformation. To this end, we designed and developed editorial landing pages that showcased all of the company’s solutions and services, organized by both industry verticals and cross-functional solutions. We handled content conceptualization and architecture, SEO copywriting, UX/UI design, and WordPress development to ensure comprehensive management by the client, complemented by technical maintenance and user manuals.
Data & Intelligence
Experience Design
Technology & Transformation
L'OREAL
Redesign and Content Strategy for Organic Search Engine Optimization
We partnered with L'Oréal Paris to position the brand as a digital leader in the beauty industry through organic content optimization. We completely redesigned the Trends blog (www.loreal-paris.es/tendencias) with a new, more relatable and fresh editorial voice. We reimagined the content architecture, optimized it with a rigorous SEO strategy, and implemented strategic interlinking. In addition, we created a network of beauty experts to provide the articles with a specialized editorial style, and we developed corporate features aligned with the brand’s strategy.
Data & Intelligence
Experience Design
L'OREAL
Loyalty and Clienteling Ecosystem for L’Oréal Spain
We created Atalaya, an application architecture designed to personalize the experience for L’Oréal customers and Beauty Advisors at the point of sale. We integrated a clienteling tool for lead qualification, upselling, and cross-selling; a loyalty program within a PWA; and a business intelligence application to analyze preferences and KPIs. The ecosystem was connected to global platforms and incorporated incentive management.
CRM & Loyalty
Data & Intelligence
Experience Design
Technology & Transformation
L'OREAL
CRM & Loyalty Strategy and Operating Model for L’Oréal SAPMENA
In 90 days, we established a regional Center of Excellence and a support structure for 10 markets for L’Oréal SAPMENA, with teams specializing in strategy, automation, reporting, and production. We standardized the operating model, briefings, and metrics, reducing turnaround times by 50%. In addition, we defined 11 customer journeys and more than 50 email blocks capable of generating 55,000 combinations.
CRM & Loyalty
Data & Intelligence
Experience Design
Technology & Transformation
OPELLA - DULCOLAX
A new, accessible, and intuitive web experience
We designed a more accessible, intuitive, and consumer-focused web experience for Dulcolax, featuring seamless navigation, quick access to information about products and ingredients, and a premium look and feel. We incorporated AI-powered SEO content based on real search queries to enhance transparency and trust. The toolkit included UX, UI components, a color palette, typography, iconography, and the design of the ecosystem’s main pages.
Data & Intelligence
Experience Design
SANOFI
Operation and Evolution of Salesforce Marketing Cloud
As Sanofi Spain’s Salesforce partner, we operate and evolve Salesforce Marketing Cloud to expand its use in engaging with healthcare professionals. We optimize customer journeys and data flows, manage and deploy campaigns, analyze their performance, and handle platform maintenance. We also implement new features, conduct testing, and train teams to apply best practices across multiple therapeutic areas.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
MAHOU SAN MIGUEL
Comprehensive B2B CRM and Loyalty Strategy for Rentabilibar
We redefined Mahou San Miguel’s B2B relational model to maximize the potential of Rentabilibar and Salesforce Marketing Cloud. We audited data, technology, the ecosystem, and customer insights; developed value, basket, and saturation models; and designed more than 35 multichannel customer journeys and a contact plan. We rounded out the project with dashboards, operational autonomy, training, content optimization, CRO, and SEO.
CRM & Loyalty
CX & Strategy
Data & Intelligence
Experience Design
Technology & Transformation
MAHOU SAN MIGUEL
Corporate Website Redesign
We redesigned Mahou’s website to bring its new branding and packaging to the digital space. After several workshops with the marketing team, we redefined the structure and created modules and templates with a more modern and dynamic look. We incorporated content such as the “Una Caña con Mahou” podcast and experiences related to soccer and music, and we handled the WordPress development, content updates, and ongoing maintenance.
Experience Design
Technology & Transformation
PHARMAMAR
A new, accessible, and modern digital experience
PharmaMar needed to support its rebranding with a more modern, accessible, and mobile-friendly website capable of meeting the needs of investors, patients, and healthcare professionals. Based on interviews with stakeholders and user analysis, we redefined the content architecture and visual identity, and developed the website using WordPress for deployment in five countries, while also handling its ongoing technical maintenance.
Experience Design
Technology & Transformation