L'OREAL

Loyalty and Clienteling Ecosystem for L’Oréal Spain

CRM & Loyalty Data & Intelligence Experience Design Technology & Transformation

We created Atalaya, an application architecture designed to personalize the experience for L’Oréal customers and Beauty Advisors at the point of sale. We integrated a clienteling tool for lead qualification, upselling, and cross-selling; a loyalty program within a PWA; and a business intelligence application to analyze preferences and KPIs. The ecosystem was connected to global platforms and incorporated incentive management.

Let's Talk Form

Want to know more about this project?

Write to us, tell us about your needs, and we'll get in touch to discuss them further.