Mobility
Mobility is undergoing a profound transformation, marked by the shift toward more sustainable models, the emergence of new technologies, and the constant evolution of user preferences. Adapting quickly to these changes is key to remaining competitive in an industry that is being completely redefined.
Key Challenges
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Decarbonization and Sustainability
The transition to electric and sustainable vehicles is moving forward, but it faces obstacles such as a lack of charging infrastructure (especially on intercity routes) and the need for incentives to encourage their adoption. Supporting this transition with clear information and helpful experiences is key to accelerating it.
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Innovation and Digitalization
Autonomous driving and connected mobility systems require investment in technology, research, and specialized talent. Brands need to translate these innovations into services and experiences that users can understand and adopt with confidence.
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Changes in Consumer Preferences
Consumer habits are constantly changing, with growing demand for sustainable vehicles and shared mobility solutions. Staying competitive requires anticipating these preferences and adapting the value proposition and customer experience just as quickly.
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How We Help
We combine CX & Strategy, Design Experience, Technology & Transformation, and Data & Intelligence to help brands and operators navigate the transition toward more sustainable and connected mobility. We design experiences, platforms, and relationship models that facilitate the adoption of new technologies and better align with users’ changing preferences.
Success Stories
EUROPCAR
Roadmap for Improving the In-Station Customer Experience for Car Rentals
Using an agile and collaborative approach, we worked with Europcar’s global CX team to redefine its customer experience. The process included research, conceptualization of experience pillars, identification of customer behaviors, and proof-of-concept testing in three markets. The result is an innovation framework and implementation guidelines for a globally consistent brand experience.
CX & Strategy
CUPRA
Defining the Digital Experience for the New Cupra Brand
As part of the C14/Omnicom design and digital experience team, we defined the digital experience for the new brand, Cupra, aligning the CX strategy with business objectives and customer needs. Through user research, interaction design, and global rollout, we contributed to the brand’s launch.
CX & Strategy
Experience Design
CUPRA
Design of a connected services app for a leader in mobility
As part of the C14/Omnicom digital experience team, we contributed to the conceptualization and strategic vision for the CUPRA app’s connected services. Through workshops, design sprints, and iterative testing, we helped transform traditional vehicles into connected devices to deliver a comprehensive and advanced user experience.
Experience Design
SEAT
Design of the first e-commerce platform in a market without retail outlets for an automaker
SEAT relaunched its brand in Norway with a streamlined end-to-end e-commerce experience. The project, led by a multidisciplinary team that included the client, encompassed strategy, CX definition, product development, user research and testing, design, and implementation.
CRM & Loyalty
CX & Strategy
Experience Design
Technology & Transformation
BENTLEY
Local Customization with Global DNA
We designed and implemented a distributed marketing strategy on Salesforce Marketing Cloud that enables the decentralization of campaign execution without compromising overall governance. The solution empowers local teams to personalize communications within a controlled framework for branding, content, and regulatory compliance.
CRM & Loyalty
Technology & Transformation
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