MASTERCARD
A documentary series aimed at humanizing UEFA Champions League sponsorship
Design Experience
We created a campaign for Mastercard tied to its positioning as a company that builds connections and its sponsorship of the UEFA Champions League. We developed a documentary series about the human side of soccer and its ability to connect people, roots, and communities. We handled the entire production and its assets—audiovisual content, trailers, banners, the website, and social media—and worked with Grupo Prisa to design the outreach strategy for the 2019 final in Madrid.