Projects
34 Selected cases
UNIE
Visual Redesign to Boost LTR and Enhance the Visibility of a Private University
The challenge of UNIE’s visual redesign is to turn it into a true driver of growth: a digital environment that not only represents the university but also propels its ambition. We partner with UNIE as strategic partners in defining and implementing a digital ecosystem that is on par with the challenges of physical expansion the group is pursuing.
AI Acceleration & Adoption
CX & Strategy
Data & Intelligence
Experience Design
SANTANDER
A New Omnichannel Relationship Model for the Bank
We redesigned Banco Santander’s customer relationship model to better leverage each customer’s knowledge and context. We defined an omnichannel strategy that integrates contact planning, new visual and verbal branding, a modular “mobile-first” system, and automated, personalized processes powered by data and machine learning. We incorporated measurement and feedback systems to continuously optimize communications.
CRM & Loyalty
CX & Strategy
Data & Intelligence
Experience Design
Technology & Transformation
PORT AVENTURA
Lead Generation and a Single View of the Customer with CloudPages
We standardized PortAventura’s communications and optimized its CRM operations in Salesforce Marketing Cloud. We modularized campaigns, automated processes, and structured workflows and CloudPages to capture and qualify data. In addition, we designed a unified customer view on AWS, integrated with Service Cloud and SFMC, to leverage the information in a consistent manner.
CRM & Loyalty
Data & Intelligence
Experience Design
Technology & Transformation
CAIXABANK
Modular and Scalable Model for 115 Journeys in Adobe Campaign
We designed a modular email template in Adobe Campaign to redesign CaixaBank’s 115 customer journeys. We created reusable HTML components, standardized the structure and visual hierarchy, and centralized assets in the DAM, reducing technical dependency and facilitating the maintenance, updating, and evolution of communications.
Technology & Transformation
PARQUES REUNIDOS
Centralized, multi-brand CRM model for growth at scale
We designed a centralized, multi-brand CRM model for Parques Reunidos that established a common foundation for 68 parks across three regions with varying levels of maturity. We evolved campaign management into a 360-degree engagement model, with a comprehensive communication and orchestration strategy based on the customer journey. We rounded out the project with optimized templates and unified dashboards to improve personalization, efficiency, and insights.
CRM & Loyalty
CX & Strategy
Data & Intelligence
Experience Design
Technology & Transformation
NEOM
B2B and B2C Marketing Automation for the Smart City
We designed and implemented a marketing automation ecosystem on Salesforce Marketing Cloud for NEOM, targeting B2B and B2C audiences across eight regions and several business units. We defined the data model, CRM strategy, and customer journeys, and integrated Sales Cloud, BigQuery, and LinkedIn. In addition, we developed templates, CloudPages, and surveys; migrated customer journeys; and created dashboards featuring key business KPIs.
CRM & Loyalty
Data & Intelligence
Experience Design
Technology & Transformation
OPELLA - DULCOLAX
A new, accessible, and intuitive web experience
We designed a more accessible, intuitive, and consumer-focused web experience for Dulcolax, featuring seamless navigation, quick access to information about products and ingredients, and a premium look and feel. We incorporated AI-powered SEO content based on real search queries to enhance transparency and trust. The toolkit included UX, UI components, a color palette, typography, iconography, and the design of the ecosystem’s main pages.
Data & Intelligence
Experience Design
IBERIA
Scalable Email Personalization
Iberia was managing complex email creatives, designed specifically for each campaign and unable to be reused, which slowed down production and limited personalization, tracking, and scalability. We designed dynamic emails with more than 15 placeholders and a catalog of over 50 combinable blocks, segmented by language and market. We also developed configurable landing pages based on different structures, with the same flexibility to add, remove, and rearrange modules.
Data & Intelligence
Experience Design
Technology & Transformation
CAMPOFRÍO
Modernization of the design and update of the web architecture
We redesigned the Campofrío website to reflect its new strategy and vision following its integration into the Sigma Group. Building on the existing platform, we redefined the content architecture with an SEO-focused strategy, created the wireframes, developed a UI kit, and designed all the modules. We worked alongside Campofrío’s development team using Agile methodology through to the launch.
Data & Intelligence
Experience Design
IKEA
Value-Driven Automation for IKEA Family by Integrating Strategy, Data, and Technology
For more than nine years, we have driven the IKEA Family’s relationship and data strategy as a strategic lever for insight, engagement, and growth. We implemented Salesforce Marketing Cloud as an automation platform and integrated more than 12 layers of data. We combine advanced segmentation, personalization, analytics, and Test & Learn to make every interaction more relevant and increase the value of our relationships with B2C and B2B customers.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
TELEPIZZA
Data-Driven Design System
A data-driven design system was created to ensure brand consistency and usability. Through a process of experimentation, web modules were designed and tested, and validated libraries were shared with the entire team to replicate best practices and streamline the flow of information, resulting in an agile and unified working model.
Experience Design
TELEPIZZA
Redefining a QSR Group’s Ordering System Through Analysis of the Employee and Customer Experience
As part of an internal technological transformation process, we participated in the design to improve the ordering experience in-store, online, and via the call center. We created a digital ordering experience for both internal and customer-facing tools, featuring an intuitive implementation aligned with the company’s strategy, resulting in a consistent, cross-platform experience across all markets and brands.
CRM & Loyalty
CX & Strategy
Experience Design
Technology & Transformation
TELEPIZZA
Unified design system for a group of QSR brands
We created a common design system for all Food Delivery Brands, addressing the needs of multiple markets, brands, and countries, with the goal of optimizing time and effort in design and development, and ensuring easy adaptation to different devices and future brands within the group.
Experience Design
TELEPIZZA
Online Advertising System
We built a modular design system with the goal of creating consistency and achieving greater agility in the development of digital campaigns and marketing journeys.
CRM & Loyalty
Experience Design
TELEFONICA
Creating a design system tier for a telecom company’s B2B business
Based on Telefónica's Design System and in conjunction with the company's rebranding, we took the opportunity to build, modularize, and document a tier specific to the B2B business, with a view toward future scalability and efficiency.
Experience Design
TELEFONICA
Redefining the Role of the Digital Channel for a Global Telecommunications Company in the B2B Sector
We conducted an in-depth analysis of the internal and external needs of a global company in the telecommunications sector, mapping the customer journey and redefining the end-to-end digital experience and platform. We defined a strategy, created a design system, built a technology platform, and redefined marketing content, integrating Pardot for lead scoring and management.
CRM & Loyalty
Experience Design
Technology & Transformation