Retail & QSR
Chain restaurants and quick-service restaurants (QSRs) compete in an environment marked by increasingly integrated channels and more demanding consumers. Staying competitive requires rethinking the digital experience, the performance of their own channels, and the customer relationship with every order.
Key Challenges
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Connect the omnichannel experience and maximize digital performance
The implementation of digital solutions in restaurants improves operational efficiency and the customer experience. Orders placed via apps, kiosks, or the website should provide a consistent and personalized experience across all channels, while optimizing traffic (both direct and via aggregators) and the performance of the restaurant’s own e-commerce platform.
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Personalizing Customer Relationships and Loyalty with Data and AI
The use of artificial intelligence makes it possible to analyze customer behavior and optimize marketing in real time: personalized offers, audience segmentation, and automation of routine tasks. Loyalty programs benefit from this same approach, encouraging repeat purchases and providing valuable data about each customer.
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Improve delivery and expand the business's reach
Delivery options are expanding and demand greater speed and accuracy. Proprietary platforms and partnerships with delivery services help QSRs reach more customers efficiently, without compromising service quality or control over the customer relationship.
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How We Help
We combine Design Experience, CRM & Loyalty, Data & Intelligence, and AI Acceleration & Adoption to connect the ordering experience, the brand’s own channel, and the customer relationship. We design and optimize digital ecosystems that improve direct channel performance, personalize every interaction, and turn customer loyalty into a competitive advantage.
Success Stories
MCDONALD'S
Developing a Sustainable Growth Strategy Through MyMcDonald’s
As a regional hub, we lead the relationship strategy and technical development of the activation platforms and manage MyMcDonald's marketing operations in Germany and the Netherlands, placing the app at the center of the loyalty program. We leverage transactional and behavioral data across the Martech ecosystem to define customer lifecycle plans and integrate CRM and paid media under a continuous Test & Learn model, evolving CRM from a promotional approach to a relational one that increases CLV and incremental revenue.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
TELEPIZZA
A Design Experience and Growth team to accelerate a QSR’s digital experience and sales
We built a team and developed a new collaborative work model with Telepizza’s retail marketing, digital marketing, e-commerce, and business intelligence teams. Using agile methodologies and a 100% data-driven approach, we provided strategic vision and day-to-day execution, optimizing the business and evolving its customer relationship model.
CRM & Loyalty
Data & Intelligence
Experience Design
OBRAMAT
Identifying Growth Opportunities in the Digital Channel with a Professional Audience
We collaborated with Obramat’s client, e-commerce, and omnichannel teams to identify growth opportunities by leveraging the digital channel to reach professional audiences. The project included customer research, the creation of a blueprint integrating internal data and capabilities, and the ideation and prioritization of improvement initiatives based on the needs of professional buyers.
CRM & Loyalty
CX & Strategy
Experience Design
Technology & Transformation
IKEA
Value-Driven Automation for IKEA Family by Integrating Strategy, Data, and Technology
For more than nine years, we have driven the IKEA Family’s relationship and data strategy as a strategic lever for insight, engagement, and growth. We implemented Salesforce Marketing Cloud as an automation platform and integrated more than 12 layers of data. We combine advanced segmentation, personalization, analytics, and Test & Learn to make every interaction more relevant and increase the value of our relationships with B2C and B2B customers.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
TOUS
Redesign of the loyalty program’s relational model
We transformed the loyalty program to adapt it to a new omnichannel reality. We redefined it to address the new behaviors and needs of omnichannel consumers, establishing a new value proposition and a new operational and rewards model, based on an analysis of its impact on the business.
CRM & Loyalty
Data & Intelligence
BURGER KING
Management and Rollout of the My Burger King Loyalty Program
We manage the growth of My Burger King by combining ongoing marketing automation efforts with promotions aimed at customer acquisition, engagement, and retention. We optimize SFMC, databases, and integrations; improve segmentation, personalization, and testing; and design campaigns, customer journeys, triggers, and promotional platforms connected to the app and various channels.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
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