PARQUES REUNIDOS

Centralized, multi-brand CRM model for growth at scale

CRM & Loyalty CX & Strategy Data & Intelligence Experience Design Technology & Transformation

We designed a centralized, multi-brand CRM model for Parques Reunidos that established a common foundation for 68 parks across three regions with varying levels of maturity. We evolved campaign management into a 360-degree engagement model, with a comprehensive communication and orchestration strategy based on the customer journey. We rounded out the project with optimized templates and unified dashboards to improve personalization, efficiency, and insights.

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