RON DIPLOMÁTICO

Content Strategy to Boost the Brand’s Digital Authority

We create content for Fanta’s corporate website with the goal of turning the brand’s creative universe into an experience for its consumers. Through articles tied to campaigns, promotions, and product launches, we build a content ecosystem based on humor, surprise, and engagement. We worked on the storytelling for campaigns such as Battle of Flavors, What The Fanta, and Halloween, creating pieces—with a relatable and fun tone—designed to entertain, spark conversation, and drive engagement. Ultimately, our goal was to connect young audiences with the Fanta universe.