Health
The healthcare sector (medical services, insurance, and the pharmaceutical industry) is evolving toward more digital, personalized, and data-driven models. Improving the patient experience, relationships with healthcare professionals, and operational efficiency is key to gaining a competitive edge in an increasingly regulated and demanding environment.
Key Challenges
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Digitizing Services and Building Omnichannel Experiences
Telemedicine, monitoring devices, and health management apps improve efficiency and access to care. Implementing platforms that allow patients to move seamlessly between apps, websites, and digital consultations is key to sustaining this transformation.
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Personalizing the patient experience and evolving coverage
Personalized service and the design of accessible products are vital to improving patient satisfaction. This is in addition to the need to modernize health coverage by incorporating advanced treatments, telemedicine, and mental health services, as well as payment models that incentivize quality and efficiency in care.
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Optimizing Relationships with Healthcare Professionals Through Data
Digital interaction with healthcare professionals—through channels such as teleconferences or virtual events—requires an understanding of their customer journey and the use of advanced CRM and predictive analytics to improve prescribing relationships with precision and without commercial bias. Data analytics and AI enhance this capability, enabling personalized interactions and the anticipation of needs.
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How We Help
We combine CX & Strategy, Design Experience, Data & Intelligence, and Technology & Transformation to create meaningful digital experiences in complex and highly specialized environments. We design data-driven platforms, content, and engagement models that enhance the patient experience, facilitate access to relevant information for healthcare professionals, and enable consistent and confident scaling.
Success Stories
PFIZER
Redesign of the Digital Pro platform to increase its appeal among medical professionals
We improved the usage and retention rates of the Pfizer Pro online platform—which specializes in vaccines, gene therapies, and other medical conditions—by enhancing its architecture and content. We conducted an audit of the platform, identified the limitations of the CMS, and designed a new navigation system based on interviews with doctors, creating a content strategy that boosts organic visibility.
CX & Strategy
Experience Design
Technology & Transformation
GILEAD
Conceptualization of a digital platform for medical professionals based on a new standard for content consumption
We designed an on-demand content platform for a global pharmaceutical company and defined an implementation roadmap. The result is a platform that reinvents the relationship with healthcare professionals through a personalized experience based on the development of new content formats.
CRM & Loyalty
Experience Design
OPELLA - ALLEVIA
Allevia Pollen Passport: We transform data into experiences that anticipate people’s needs
We created Allevia Pollen Passport, a platform that helps users anticipate allergy risks in more than 70,000 cities across more than 150 countries. The tool converts more than 60 pollen and air quality parameters into personalized botanical visualizations based on the destination and travel dates. The experience includes TripAdvisor recommendations and dynamic discounts tailored to the predicted risk level.
CX & Strategy
Data & Intelligence
Experience Design
Technology & Transformation
NOVARTIS
Strategic Segmentation of Neurologists
We adapted the global segmentation of neurologists to the Spanish context to prepare for the launch of Kesimpta. We combined data, AI, Python, and advisory boards to identify clusters, motivations, barriers, business potential, digital behavior, and engagement preferences. We transformed these insights into relationship maps and activation guidelines that defined messages, channels, formats, and interactions before, during, and after the consultation.
CRM & Loyalty
CX & Strategy
Data & Intelligence
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