Projects
178 Selected cases
OPELLA - ALLEVIA
Allevia Pollen Passport: We transform data into experiences that anticipate people’s needs
We created Allevia Pollen Passport, a platform that helps users anticipate allergy risks in more than 70,000 cities across more than 150 countries. The tool converts more than 60 pollen and air quality parameters into personalized botanical visualizations based on the destination and travel dates. The experience includes TripAdvisor recommendations and dynamic discounts tailored to the predicted risk level.
CX & Strategy
Data & Intelligence
Experience Design
Technology & Transformation
Turismo de Canarias
Digital App Design for Use at Tourism Trade Shows
We collaborated on the design of a marketing tool that would highlight the most appealing aspects of the islands and be useful for the islands’ promoters at tourism fairs around the world.
CX & Strategy
Experience Design
UNIE
Visual Redesign to Boost LTR and Enhance the Visibility of a Private University
The challenge of UNIE’s visual redesign is to turn it into a true driver of growth: a digital environment that not only represents the university but also propels its ambition. We partner with UNIE as strategic partners in defining and implementing a digital ecosystem that is on par with the challenges of physical expansion the group is pursuing.
AI Acceleration & Adoption
CX & Strategy
Data & Intelligence
Experience Design
SANTANDER
An experience designed to make the bank’s app the preferred channel
We designed a personalized experience to drive adoption of the Santander app based on each customer’s level of digital maturity. We analyzed profiles and barriers, defined a progression matrix, and identified the most relevant features for each phase. Based on these needs, we built the content architecture and an omnichannel experience across CRM, the website, and account managers, aimed at increasing digital autonomy.
CRM & Loyalty
CX & Strategy
Experience Design
SANTANDER
Redesign of the Probate Services
We redesigned Banco Santander’s estate planning service to simplify a complex process and incorporate a people-centered approach. We analyzed the emotional context of grief and transformed the probate process into a service that guides the beneficiary. We reimagined the end-to-end customer journey, expanded our support beyond banking transactions, and designed touchpoints and communications aimed at maintaining the beneficiary’s relationship with the bank.
CRM & Loyalty
CX & Strategy
Experience Design
SANTANDER
A personalized experience to encourage the use of an investment platform
We designed a personalized journey to guide each user toward investing and support their growth within the Bolsas y Mercados platform. Based on an analysis of data and user behavior, we identified three archetypes based on investment experience and risk tolerance. We validated features, services, and value propositions through testing and developed a go-to-market strategy with messaging, channels, and impact tailored to each profile.
CRM & Loyalty
CX & Strategy
Data & Intelligence
Experience Design
SANTANDER
Brand experience developed through a full-funnel strategy for the Smart account
We turned a promotional initiative to celebrate Smart’s one million customers into a campaign that integrated customer acquisition, loyalty, branding, and performance. We segmented and personalized communications based on the target audience’s affinities, developed results-driven creative, and contextualized the pieces within their respective ecosystems. We rounded out the activation with flow planning, traffic qualification, and a CRM journey tailored to each objective.
CRM & Loyalty
CX & Strategy
Experience Design
SANTANDER
Behavioral Design and Tailored Creativity for the Bank’s Insurance Products
We supported the launch of Banco Santander’s pet, health, and home insurance products with a strategy based on behavioral economics and behavioral design. We analyzed the motivations and emotional profiles of their potential customers, defined archetypes and messaging matrices, and developed creative concepts tailored to each stage of the funnel. We also designed the navigation, information architecture, and web-based qualification and self-segmentation mechanisms.
CX & Strategy
Experience Design
SANTANDER
Communication Strategy to Attract, Convert, and Retain Customers
We designed a communication strategy to facilitate customer acquisition and migration to an account with a complex subscription model. We tailored messages and engagement tactics to each stage of the funnel and specific scenarios, coordinating paid and owned channels with site navigation and landing pages. We rounded out the model with specific assets for each phase and a personalized onboarding strategy aimed at strengthening customer loyalty.
CRM & Loyalty
CX & Strategy
Experience Design
SANTANDER
A New Omnichannel Relationship Model for the Bank
We redesigned Banco Santander’s customer relationship model to better leverage each customer’s knowledge and context. We defined an omnichannel strategy that integrates contact planning, new visual and verbal branding, a modular “mobile-first” system, and automated, personalized processes powered by data and machine learning. We incorporated measurement and feedback systems to continuously optimize communications.
CRM & Loyalty
CX & Strategy
Data & Intelligence
Experience Design
Technology & Transformation
SANTANDER
Redesigning the Communication Experience for Card Payments
Together with Santander Global Cards, we redefined the communication experience associated with card payments. We integrated features, channels, and messages under a common model to simplify communications and make them clearer and more relevant, especially at critical moments in the customer journey. The new approach strengthened trust, improved the perception of value, and established a consistent and scalable foundation for its implementation in global markets.
CRM & Loyalty
CX & Strategy
Experience Design
SANTANDER
Branded entertainment to connect the 1|2|3 Smart Account with millennials
We created “Cuánto. Beyond Money” to connect the 1|2|3 Smart Account with a generation that is largely unresponsive to traditional banking communications. The science fiction short film, directed by Kike Maíllo and starring Adriana Ugarte, reflected on the value of money and experiences. We designed its release, distribution, and amplification strategy, accompanied by an ecosystem of content to generate awareness and conversation.
CX & Strategy
Experience Design
PURINA PRO PLAN
Building a New Model for Relationships with Veterinarians
We helped Purina PRO PLAN strengthen its relationship with veterinarians amid increasing competitive pressure. Through interviews with stakeholders and professionals, we analyzed the tensions, needs, and challenges they face throughout their journey. We mapped out opportunities, prioritized the territories with the greatest potential, and devised valuable solutions. The result was a relational framework that connects science, professional development, day-to-day support, and business growth.
CRM & Loyalty
CX & Strategy
Experience Design
CAIXABANK
Modular and Scalable Model for 115 Journeys in Adobe Campaign
We designed a modular email template in Adobe Campaign to redesign CaixaBank’s 115 customer journeys. We created reusable HTML components, standardized the structure and visual hierarchy, and centralized assets in the DAM, reducing technical dependency and facilitating the maintenance, updating, and evolution of communications.
Technology & Transformation
SIGNIFY
Development of a Customer-Centric Value Proposition for Professional Lighting Installers
We designed a global loyalty program to strengthen preference for Signify among electrical installers and drive preference and recommendations beyond price. We began with a survey across seven markets, built clusters, and conducted User Hacks with installers and key customer profiles. We defined the value proposition, the loyalty mechanics, the app’s role, and the communications model based on the group’s real needs, frustrations, and emotions.
CRM & Loyalty
CX & Strategy
Experience Design
PORT AVENTURA
Lead Generation and a Single View of the Customer with CloudPages
We standardized PortAventura’s communications and optimized its CRM operations in Salesforce Marketing Cloud. We modularized campaigns, automated processes, and structured workflows and CloudPages to capture and qualify data. In addition, we designed a unified customer view on AWS, integrated with Service Cloud and SFMC, to leverage the information in a consistent manner.
CRM & Loyalty
Data & Intelligence
Experience Design
Technology & Transformation