Projects
AI Acceleration & Adoption 
81 Selected cases
OPELLA - ALLEVIA
Allevia Pollen Passport: We transform data into experiences that anticipate people’s needs
We created Allevia Pollen Passport, a platform that helps users anticipate allergy risks in more than 70,000 cities across more than 150 countries. The tool converts more than 60 pollen and air quality parameters into personalized botanical visualizations based on the destination and travel dates. The experience includes TripAdvisor recommendations and dynamic discounts tailored to the predicted risk level.
CX & Strategy
Data & Intelligence
Experience Design
Technology & Transformation
BARCELÓ
Personalizing the customer journey to recover abandoned reservations
We work with the client to evolve their Tealium and Marketing Automation ecosystem to connect online behavior with offline data and identify the point at which each reservation is abandoned. We redesigned the customer engagement strategy with a full-funnel approach, restored conversion rates, and optimized personalization to scale the model to different markets.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
SANTANDER
A New Omnichannel Relationship Model for the Bank
We redesigned Banco Santander’s customer relationship model to better leverage each customer’s knowledge and context. We defined an omnichannel strategy that integrates contact planning, new visual and verbal branding, a modular “mobile-first” system, and automated, personalized processes powered by data and machine learning. We incorporated measurement and feedback systems to continuously optimize communications.
CRM & Loyalty
CX & Strategy
Data & Intelligence
Experience Design
Technology & Transformation
ABASTIBLE
New Value Chain to Optimize Distribution
We redesigned Abastible’s value chain to optimize distribution to the end customer and increase its competitiveness. We defined a data governance model and solutions to capture and leverage last-mile data, and we explored new business models and complementary services to evolve the customer relationship beyond the sale of gas.
CX & Strategy
Data & Intelligence
Technology & Transformation
PORT AVENTURA
Lead Generation and a Single View of the Customer with CloudPages
We standardized PortAventura’s communications and optimized its CRM operations in Salesforce Marketing Cloud. We modularized campaigns, automated processes, and structured workflows and CloudPages to capture and qualify data. In addition, we designed a unified customer view on AWS, integrated with Service Cloud and SFMC, to leverage the information in a consistent manner.
CRM & Loyalty
Data & Intelligence
Experience Design
Technology & Transformation
CAIXABANK
Modular and Scalable Model for 115 Journeys in Adobe Campaign
We designed a modular email template in Adobe Campaign to redesign CaixaBank’s 115 customer journeys. We created reusable HTML components, standardized the structure and visual hierarchy, and centralized assets in the DAM, reducing technical dependency and facilitating the maintenance, updating, and evolution of communications.
Technology & Transformation
VIVAGYM
CRM Activation to Convert, Retain, and Re-engage Members
We manage the end-to-end CRM operation for Spain and Portugal at Agillic, from planning, segmentation, and campaign activation to measurement and continuous optimization through A/B testing. In addition, we conduct a comprehensive audit of CRM, data, and martech to identify opportunities and define a roadmap for growth.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
CAIXABANK
Xperience CaixaBank: Integrating the Program’s Value into the Customer Relationship
We integrated Xperience CaixaBank into the customer relationship strategy starting with onboarding, linking its benefits and experiences to different stages of the customer lifecycle to reinforce the value proposition and foster customer loyalty beyond financial communications. In addition, we designed a modular model in Adobe Campaign to flexibly incorporate it into 115 customer journeys, adapting the content to each context and making it easier to update and reuse.
CRM & Loyalty
CX & Strategy
Technology & Transformation
PARQUES REUNIDOS
Centralized, multi-brand CRM model for growth at scale
We designed a centralized, multi-brand CRM model for Parques Reunidos that established a common foundation for 68 parks across three regions with varying levels of maturity. We evolved campaign management into a 360-degree engagement model, with a comprehensive communication and orchestration strategy based on the customer journey. We rounded out the project with optimized templates and unified dashboards to improve personalization, efficiency, and insights.
CRM & Loyalty
CX & Strategy
Data & Intelligence
Experience Design
Technology & Transformation
HONEYWELL
Lead Qualification for Greater Sales Efficiency
We optimized Honeywell Advanced Materials’ lead qualification process through an end-to-end audit of its Marketo and Salesforce Sales Cloud ecosystem. We redesigned the scoring and assignment rules and defined a new model to improve lead quality, data capture, and efficiency between Marketing and Sales.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
HIJOS DE RIVERA
CRM Strategy and a Single View of the Customer
We transformed MEGA Estrella Galicia’s ad-hoc communication into a structured, relationship-based CRM strategy. We consolidated data sources to build a unified view of the customer, defined the target audience, designed customer journeys, and automated the email system. We rounded out the model with lead qualification, special campaigns, a Test & Learn methodology, and measurement using dashboards and evaluations.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
NEOM
Multi-region Salesforce architecture and data unification
We designed a Salesforce architecture for NEOM capable of meeting the specific needs of each region without fragmenting the data. We set up independent Sales Cloud instances connected to a single Marketing Cloud instance and various business units, which may be exclusive or shared. This model enables autonomous management of regional strategies, unifies lead and customer profiles, and coordinates marketing automation activities while avoiding silos.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
NEOM
B2B and B2C Marketing Automation for the Smart City
We designed and implemented a marketing automation ecosystem on Salesforce Marketing Cloud for NEOM, targeting B2B and B2C audiences across eight regions and several business units. We defined the data model, CRM strategy, and customer journeys, and integrated Sales Cloud, BigQuery, and LinkedIn. In addition, we developed templates, CloudPages, and surveys; migrated customer journeys; and created dashboards featuring key business KPIs.
CRM & Loyalty
Data & Intelligence
Experience Design
Technology & Transformation
COCA-COLA
Redefining CRM with a Data-Driven, Consumer-Centric Strategy
We redefined Coca-Cola’s CRM role with a consumer-centric, data-driven strategy, integrating data, analytics, and automation into a centralized and scalable model. This transformation enabled the launch of more than 2,000 campaigns per year across 35+ brands, reduced time-to-market, and increased engagement.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
AMC THEATERS
Personalized Experiences in Marketing Cloud
AMC, the world's largest movie theater chain with more than 1,000 complexes—660 of which are in the U.S. alone—sought to offer a distinctive movie-going experience by always putting the customer first. We partnered with AMC North America to ensure that every experience is unique, supporting their relationship marketing strategy and defining personalized multichannel campaigns, journeys, and triggers at every stage of the customer journey. We manage over 1,300 personalized campaigns and triggers on their Salesforce Marketing Cloud platform, and we also handle their maintenance and monitoring.
CRM & Loyalty
Technology & Transformation
BENTLEY
Local Customization with Global DNA
We designed and implemented a distributed marketing strategy on Salesforce Marketing Cloud that enables the decentralization of campaign execution without compromising overall governance. The solution empowers local teams to personalize communications within a controlled framework for branding, content, and regulatory compliance.
CRM & Loyalty
Technology & Transformation