CAIXABANK

Xperience CaixaBank: Integrating the Program’s Value into the Customer Relationship

CRM & Loyalty CX & Strategy Technology & Transformation

We integrated Xperience CaixaBank into the customer relationship strategy starting with onboarding, linking its benefits and experiences to different stages of the customer lifecycle to reinforce the value proposition and foster customer loyalty beyond financial communications. In addition, we designed a modular model in Adobe Campaign to flexibly incorporate it into 115 customer journeys, adapting the content to each context and making it easier to update and reuse.

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