BARCELÓ

Personalizing the customer journey to recover abandoned reservations

CRM & Loyalty Data & Intelligence Technology & Transformation

We work with the client to evolve their Tealium and Marketing Automation ecosystem to connect online behavior with offline data and identify the point at which each reservation is abandoned. We redesigned the customer engagement strategy with a full-funnel approach, restored conversion rates, and optimized personalization to scale the model to different markets.

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