Projects
53 Selected cases
TELEPIZZA
Redefining a QSR Group’s Ordering System Through Analysis of the Employee and Customer Experience
As part of an internal technological transformation process, we participated in the design to improve the ordering experience in-store, online, and via the call center. We created a digital ordering experience for both internal and customer-facing tools, featuring an intuitive implementation aligned with the company’s strategy, resulting in a consistent, cross-platform experience across all markets and brands.
CRM & Loyalty
CX & Strategy
Experience Design
Technology & Transformation
TELEPIZZA
Envisioning the Future of the Omnichannel Digital Experience for QSRs
In collaboration with Food Delivery Brands’ Digital Transformation division, we created a Future Design project to guide the transformation phases, understand and achieve their aspirational vision within the context of their investment strategy and as a global company.
CRM & Loyalty
CX & Strategy
Technology & Transformation
TELEFONICA
Redefining the Role of the Digital Channel for a Global Telecommunications Company in the B2B Sector
We conducted an in-depth analysis of the internal and external needs of a global company in the telecommunications sector, mapping the customer journey and redefining the end-to-end digital experience and platform. We defined a strategy, created a design system, built a technology platform, and redefined marketing content, integrating Pardot for lead scoring and management.
CRM & Loyalty
Experience Design
Technology & Transformation
SIMON
Redesign of the Digital Ecosystem Roadmap
In collaboration with the SIMON team, and with the goal of aligning its digital ecosystem with the company’s strategy, we conducted an operational audit and a competitive analysis to define a strategic, viable, and practical roadmap that will guide the evolution and growth of SIMON’s digital assets in the short, medium, and long term.
CRM & Loyalty
CX & Strategy
Technology & Transformation
SEAT
Designing Futures for an Automotive Company’s Digital Ecosystem
The foundational project uses user-centered design methodologies to develop a vision for the digital customer experience, map customer journeys, and identify opportunities, paving the way for connected vehicles and the company's future mobility strategy.
CRM & Loyalty
CX & Strategy
Technology & Transformation
SEAT
Design of the first e-commerce platform in a market without retail outlets for an automaker
SEAT relaunched its brand in Norway with a streamlined end-to-end e-commerce experience. The project, led by a multidisciplinary team that included the client, encompassed strategy, CX definition, product development, user research and testing, design, and implementation.
CRM & Loyalty
CX & Strategy
Experience Design
Technology & Transformation
SEAT
Mapping the Vehicle Purchase Process
As part of the C14/Omnicom digital experience team, we developed a service blueprint to map the vehicle purchasing experience, from the initial idea through to the purchase. The project identified pain points and opportunities, establishing a vision for digital CX and mapping customer journeys while balancing business principles with the omnichannel customer experience.
CRM & Loyalty
CX & Strategy
Experience Design
Technology & Transformation
SANTANDER
Design of a New CV Creation Platform with Integrated AI
Innovation and the integration of AI into a new resume-design feature that strengthens Universia's strategic positioning as a job platform, while also driving the KPI for new registrations.
AI Acceleration & Adoption
Data & Intelligence
Experience Design
Technology & Transformation
PULLMANTUR
Redefining the traveler’s experience with a cruise line to maximize customer lifetime value
As part of an agile, multi-phase project, a roadmap was developed for Pullmantur’s Digital Transformation and Customer Experience division, featuring phases of immersion, definition and prioritization of initiatives, and the implementation of use cases in Salesforce Marketing Cloud as “quick wins” for immediate improvement, thereby achieving a unified view of the customer across the entire company.
CRM & Loyalty
CX & Strategy
Experience Design
Technology & Transformation
OBRAMAT
Identifying Growth Opportunities in the Digital Channel with a Professional Audience
We collaborated with Obramat’s client, e-commerce, and omnichannel teams to identify growth opportunities by leveraging the digital channel to reach professional audiences. The project included customer research, the creation of a blueprint integrating internal data and capabilities, and the ideation and prioritization of improvement initiatives based on the needs of professional buyers.
CRM & Loyalty
CX & Strategy
Experience Design
Technology & Transformation
NATIONALE
Developing Use Cases to Improve Digital Sales at an Insurance Company
We implemented digital experience solutions to support Nationale Nederlanden’s personalized sales strategy, creating communication materials and validating them with users. We reviewed the customer journey, refined messaging, and defined the process to enhance the experience, achieving a seamless transition from offline to online sales through omnichannel coordination and improvements at critical stages of the process.
CRM & Loyalty
Experience Design
JANSENN
Design of an omnichannel strategy for Europe to improve relationships with doctors and nurses
In collaboration with various stakeholders from one of the world’s largest pharmaceutical companies, we worked on designing a relationship strategy based on an in-depth understanding of healthcare professionals. The project included identifying attitudinal profiles, designing actionable customer journeys, and developing a communication playbook featuring key messages and relevant channels.
CRM & Loyalty
CX & Strategy
Technology & Transformation
INGENICO
Roadmap Design for a New Business Services App
In collaboration with the teams at headquarters and in the various markets, we helped define and design a roadmap for a service application for retailers in three regions (Europe, Latin America, and Asia), aligning strategy, internal capabilities, local customer needs, and the legislation of each market.
CRM & Loyalty
CX & Strategy
Technology & Transformation
INGENICO
Value Proposition and Design of a Digital Payment Service for Business Owners
In collaboration with the marketing and operations teams at Ingenico, a global leader in payment solutions, we carried out a project to design a series of digital services aimed at improving the company’s relationship with merchant owners.
CRM & Loyalty
CX & Strategy
Experience Design
Technology & Transformation
FLUIDRA
Development of a design system to unify the commercial and B2B ecosystems
We created a design system that enables Fluidra to build a complex ecosystem of internal and end-user tools, unifying the process and bringing consistency and agility to the creation of new digital experiences. We guided the digital transformation team in building a common system for B2B products and supported the creation of the B2C component. We created a global, multi-country, multi-channel, and multi-device system, facilitating consistency and agility in the launch of new products.
CRM & Loyalty
Experience Design
Technology & Transformation
EAE MADRID
Definition of the Value Proposition and Implementation Roadmap for EAE Madrid Initiatives
We collaborated with the EAE Madrid team to define their value proposition and the attributes that would support it, as well as to design a plan of specific initiatives aligned with that proposition to help bring it to life and drive its evolution in the coming years.
CRM & Loyalty
CX & Strategy
Technology & Transformation