PULLMANTUR

Redefining the traveler’s experience with a cruise line to maximize customer lifetime value

CRM & Loyalty CX & Strategy Experience Design Technology & Transformation

As part of an agile, multi-phase project, a roadmap was developed for Pullmantur’s Digital Transformation and Customer Experience division, featuring phases of immersion, definition and prioritization of initiatives, and the implementation of use cases in Salesforce Marketing Cloud as “quick wins” for immediate improvement, thereby achieving a unified view of the customer across the entire company.

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