TELEFONICA

Redefining the Role of the Digital Channel for a Global Telecommunications Company in the B2B Sector

CRM & Loyalty Experience Design Technology & Transformation

We conducted an in-depth analysis of the internal and external needs of a global company in the telecommunications sector, mapping the customer journey and redefining the end-to-end digital experience and platform. We defined a strategy, created a design system, built a technology platform, and redefined marketing content, integrating Pardot for lead scoring and management.

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