JANSENN

Design of an omnichannel strategy for Europe to improve relationships with doctors and nurses

CRM & Loyalty CX & Strategy Technology & Transformation

In collaboration with various stakeholders from one of the world’s largest pharmaceutical companies, we worked on designing a relationship strategy based on an in-depth understanding of healthcare professionals. The project included identifying attitudinal profiles, designing actionable customer journeys, and developing a communication playbook featuring key messages and relevant channels.

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