OBRAMAT

Identifying Growth Opportunities in the Digital Channel with a Professional Audience

CRM & Loyalty CX & Strategy Experience Design Technology & Transformation

We collaborated with Obramat’s client, e-commerce, and omnichannel teams to identify growth opportunities by leveraging the digital channel to reach professional audiences. The project included customer research, the creation of a blueprint integrating internal data and capabilities, and the ideation and prioritization of improvement initiatives based on the needs of professional buyers.

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