Projects
AI Acceleration & Adoption 
136 Selected cases
PURINA PRO PLAN
Building a New Model for Relationships with Veterinarians
We helped Purina PRO PLAN strengthen its relationship with veterinarians amid increasing competitive pressure. Through interviews with stakeholders and professionals, we analyzed the tensions, needs, and challenges they face throughout their journey. We mapped out opportunities, prioritized the territories with the greatest potential, and devised valuable solutions. The result was a relational framework that connects science, professional development, day-to-day support, and business growth.
CRM & Loyalty
CX & Strategy
Experience Design
CAIXABANK
Xperience CaixaBank: Integrating the Program’s Value into the Customer Relationship
We integrated Xperience CaixaBank into the customer relationship strategy starting with onboarding, linking its benefits and experiences to different stages of the customer lifecycle to reinforce the value proposition and foster customer loyalty beyond financial communications. In addition, we designed a modular model in Adobe Campaign to flexibly incorporate it into 115 customer journeys, adapting the content to each context and making it easier to update and reuse.
CRM & Loyalty
CX & Strategy
Technology & Transformation
CAIXABANK
Creating Segment Clusters with BI to Optimize Digital Lead Generation
We developed an advanced segmentation model to identify the profiles with the greatest potential for CaixaBank based on affinity, value, propensity to switch, and digital behavior. We began with a representative survey of the Spanish population and applied statistical clustering models to detect patterns without any prior hypotheses. We then interpreted, prioritized, and characterized the segments, translating them into specific communication frameworks to promote the value proposition of digital accounts in a more relevant and personalized way.
CRM & Loyalty
CX & Strategy
Data & Intelligence
SIGNIFY
Development of a Customer-Centric Value Proposition for Professional Lighting Installers
We designed a global loyalty program to strengthen preference for Signify among electrical installers and drive preference and recommendations beyond price. We began with a survey across seven markets, built clusters, and conducted User Hacks with installers and key customer profiles. We defined the value proposition, the loyalty mechanics, the app’s role, and the communications model based on the group’s real needs, frustrations, and emotions.
CRM & Loyalty
CX & Strategy
Experience Design
VIVAGYM
CRM Activation to Convert, Retain, and Re-engage Members
We manage the end-to-end CRM operation for Spain and Portugal at Agillic, from planning, segmentation, and campaign activation to measurement and continuous optimization through A/B testing. In addition, we conduct a comprehensive audit of CRM, data, and martech to identify opportunities and define a roadmap for growth.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
PORT AVENTURA
Lead Generation and a Single View of the Customer with CloudPages
We standardized PortAventura’s communications and optimized its CRM operations in Salesforce Marketing Cloud. We modularized campaigns, automated processes, and structured workflows and CloudPages to capture and qualify data. In addition, we designed a unified customer view on AWS, integrated with Service Cloud and SFMC, to leverage the information in a consistent manner.
CRM & Loyalty
Data & Intelligence
Experience Design
Technology & Transformation
NOVARTIS
Strategic Segmentation of Neurologists
We adapted the global segmentation of neurologists to the Spanish context to prepare for the launch of Kesimpta. We combined data, AI, Python, and advisory boards to identify clusters, motivations, barriers, business potential, digital behavior, and engagement preferences. We transformed these insights into relationship maps and activation guidelines that defined messages, channels, formats, and interactions before, during, and after the consultation.
CRM & Loyalty
CX & Strategy
Data & Intelligence
PARQUES REUNIDOS
Centralized, multi-brand CRM model for growth at scale
We designed a centralized, multi-brand CRM model for Parques Reunidos that established a common foundation for 68 parks across three regions with varying levels of maturity. We evolved campaign management into a 360-degree engagement model, with a comprehensive communication and orchestration strategy based on the customer journey. We rounded out the project with optimized templates and unified dashboards to improve personalization, efficiency, and insights.
CRM & Loyalty
CX & Strategy
Data & Intelligence
Experience Design
Technology & Transformation
HONEYWELL
Lead Qualification for Greater Sales Efficiency
We optimized Honeywell Advanced Materials’ lead qualification process through an end-to-end audit of its Marketo and Salesforce Sales Cloud ecosystem. We redesigned the scoring and assignment rules and defined a new model to improve lead quality, data capture, and efficiency between Marketing and Sales.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
HIJOS DE RIVERA
CRM Strategy and a Single View of the Customer
We transformed MEGA Estrella Galicia’s ad-hoc communication into a structured, relationship-based CRM strategy. We consolidated data sources to build a unified view of the customer, defined the target audience, designed customer journeys, and automated the email system. We rounded out the model with lead qualification, special campaigns, a Test & Learn methodology, and measurement using dashboards and evaluations.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
BENTLEY
Local Customization with Global DNA
We designed and implemented a distributed marketing strategy on Salesforce Marketing Cloud that enables the decentralization of campaign execution without compromising overall governance. The solution empowers local teams to personalize communications within a controlled framework for branding, content, and regulatory compliance.
CRM & Loyalty
Technology & Transformation
AMC THEATERS
Personalized Experiences in Marketing Cloud
AMC, the world's largest movie theater chain with more than 1,000 complexes—660 of which are in the U.S. alone—sought to offer a distinctive movie-going experience by always putting the customer first. We partnered with AMC North America to ensure that every experience is unique, supporting their relationship marketing strategy and defining personalized multichannel campaigns, journeys, and triggers at every stage of the customer journey. We manage over 1,300 personalized campaigns and triggers on their Salesforce Marketing Cloud platform, and we also handle their maintenance and monitoring.
CRM & Loyalty
Technology & Transformation
NEOM
Multi-region Salesforce architecture and data unification
We designed a Salesforce architecture for NEOM capable of meeting the specific needs of each region without fragmenting the data. We set up independent Sales Cloud instances connected to a single Marketing Cloud instance and various business units, which may be exclusive or shared. This model enables autonomous management of regional strategies, unifies lead and customer profiles, and coordinates marketing automation activities while avoiding silos.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
NEOM
B2B and B2C Marketing Automation for the Smart City
We designed and implemented a marketing automation ecosystem on Salesforce Marketing Cloud for NEOM, targeting B2B and B2C audiences across eight regions and several business units. We defined the data model, CRM strategy, and customer journeys, and integrated Sales Cloud, BigQuery, and LinkedIn. In addition, we developed templates, CloudPages, and surveys; migrated customer journeys; and created dashboards featuring key business KPIs.
CRM & Loyalty
Data & Intelligence
Experience Design
Technology & Transformation
COCA-COLA
Redefining CRM with a Data-Driven, Consumer-Centric Strategy
We redefined Coca-Cola’s CRM role with a consumer-centric, data-driven strategy, integrating data, analytics, and automation into a centralized and scalable model. This transformation enabled the launch of more than 2,000 campaigns per year across 35+ brands, reduced time-to-market, and increased engagement.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
RON DIPLOMÁTICO
Content Strategy to Boost the Brand’s Digital Authority
We create content for Fanta’s corporate website with the goal of turning the brand’s creative universe into an experience for its consumers. Through articles tied to campaigns, promotions, and product launches, we build a content ecosystem based on humor, surprise, and engagement. We worked on the storytelling for campaigns such as Battle of Flavors, What The Fanta, and Halloween, creating pieces—with a relatable and fun tone—designed to entertain, spark conversation, and drive engagement. Ultimately, our goal was to connect young audiences with the Fanta universe.
Data & Intelligence
Experience Design