SIGNIFY

Development of a Customer-Centric Value Proposition for Professional Lighting Installers

CRM & Loyalty CX & Strategy Experience Design

We designed a global loyalty program to strengthen preference for Signify among electrical installers and drive preference and recommendations beyond price. We began with a survey across seven markets, built clusters, and conducted User Hacks with installers and key customer profiles. We defined the value proposition, the loyalty mechanics, the app’s role, and the communications model based on the group’s real needs, frustrations, and emotions.