IKEA

Value-Driven Automation for IKEA Family by Integrating Strategy, Data, and Technology

CRM & Loyalty Data & Intelligence Technology & Transformation

For more than nine years, we have driven the IKEA Family’s relationship and data strategy as a strategic lever for insight, engagement, and growth. We implemented Salesforce Marketing Cloud as an automation platform and integrated more than 12 layers of data. We combine advanced segmentation, personalization, analytics, and Test & Learn to make every interaction more relevant and increase the value of our relationships with B2C and B2B customers.

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