SANTANDER

Communication Strategy to Attract, Convert, and Retain Customers

CRM & Loyalty CX & Strategy Experience Design

We designed a communication strategy to facilitate customer acquisition and migration to an account with a complex subscription model. We tailored messages and engagement tactics to each stage of the funnel and specific scenarios, coordinating paid and owned channels with site navigation and landing pages. We rounded out the model with specific assets for each phase and a personalized onboarding strategy aimed at strengthening customer loyalty.

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