Projects
101 Selected cases
IKEA
A 3D digital experience to celebrate 25 years of IKEA Family
We created a 3D digital experience to celebrate 25 years of IKEA Family and evolve a traditional rewards program into a participatory and distinctive campaign. Members could access their coupon and discover personalized content about their relationship with IKEA. The initiative combined creativity, technology, CRM, and loyalty to reward loyalty, strengthen the emotional connection, and drive engagement and conversion.
CRM & Loyalty
Data & Intelligence
Design Experience
Technology & Transformation
IKEA
Creative Commerce to Personalize the Shopping Experience for IKEA Family Members
We designed a Creative Commerce initiative to turn rest into a personalized experience and reinforce IKEA’s authority in this category. We integrated ShutEye to collect information on sleep habits and transform it into hyper-personalized recommendations for products and solutions. The campaign, carried out entirely through CRM and organic social media, connected data, creativity, customer engagement, and sales without any investment in paid media.
CRM & Loyalty
CX & Strategy
Data & Intelligence
Design Experience
IKEA
B2B Relationship Strategy to Position the Brand as a Trusted Partner for Small and Medium-Sized Enterprises
We designed a B2B relationship strategy in Spain to evolve IKEA’s role from a furniture supplier to a trusted partner for small and medium-sized businesses. The model collects data from every interaction and personalizes content throughout the funnel—from brand awareness and lead qualification to activation and loyalty—combining quick wins with long-term growth opportunities.
CX & Strategy
Design Experience
IKEA
Internal gamification to boost customer acquisition for IKEA for Business
We turned IKEA’s employees into ambassadors for the IKEA Network for Businesses through a gamified internal competition. Over the course of six days, 27 stores competed to recruit new members. We developed a dashboard to track results, rankings, and progress, and maintained engagement through a prediction contest, announcements of winners, a dedicated newsletter, and content created by the stores throughout the initiative.
CRM & Loyalty
Data & Intelligence
Design Experience
IKEA
Data-Driven Global Personalization to Increase IKEA Family’s CLTV
We designed a scalable personalization model for IKEA Global aimed at increasing Customer Lifetime Value. We analyzed data to identify patterns, defined use cases, and developed personalized content. We evaluated its effectiveness through a multichannel test involving IKEA Family members and an equivalent control group to measure incremental impact, prioritizing the highest-performing initiatives for subsequent scaling.
CRM & Loyalty
CX & Strategy
Data & Intelligence
Design Experience
IKEA
Value-Driven Automation for IKEA Family by Integrating Strategy, Data, and Technology
For more than nine years, we have driven the IKEA Family’s relationship and data strategy as a strategic lever for insight, engagement, and growth. We implemented Salesforce Marketing Cloud as an automation platform and integrated more than 12 layers of data. We combine advanced segmentation, personalization, analytics, and Test & Learn to make every interaction more relevant and increase the value of our relationships with B2C and B2B customers.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
IKEA
Data-Driven Omnichannel Activation to Drive Growth
We helped IKEA drive omnichannel adoption in a context where most of its customers shopped exclusively in-store. We combined transactional, digital, and self-reported data to identify high-potential audiences, created a dashboard to detect opportunities and measure their impact, and launched personalized communications using a Test & Learn approach. In addition, we tailored services and experiences to meet the expectations of omnichannel customers.
CRM & Loyalty
CX & Strategy
Data & Intelligence
IKEA
Predictive Segmentation to Unlock the Potential of Second Homes
We identified a segment among IKEA members with purchasing potential related to second homes. We analyzed data, behavior, and seasonality, and developed look-alike models to expand the audience. Based on these insights, we defined a content strategy and a segmented communication plan, with messages tailored to each customer’s profile, timing, and needs.
CRM & Loyalty
CX & Strategy
Data & Intelligence
Design Experience
MCDONALD'S
Developing a Sustainable Growth Strategy Through MyMcDonald’s
As a regional hub, we lead the relationship strategy and technical development of the activation platforms and manage MyMcDonald's marketing operations in Germany and the Netherlands, placing the app at the center of the loyalty program. We leverage transactional and behavioral data across the Martech ecosystem to define customer lifecycle plans and integrate CRM and paid media under a continuous Test & Learn model, evolving CRM from a promotional approach to a relational one that increases CLV and incremental revenue.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
Turismo de Canarias
Building an AI-Powered Tourism Data Hub
We helped define the new Canary Islands Tourism Observatory: a portal that provides access to data through various consumption models, allowing users to access information at different levels of detail, with a historical document repository, interactive dashboards, and AI assistants that turn searches into concrete results.
AI Acceleration & Adoption
CX & Strategy
Data & Intelligence
Design Experience
VIU
Initiatives to Improve Student Recruitment Through Personalization and Automation
Using a user-centric approach and personalized messaging, a roadmap was developed to strengthen the connection with students through process orchestration and automation. The project involved synchronizing technology platforms to create personalized journeys and implement other actions from a prioritized backlog with a dedicated Growth team.
CRM & Loyalty
Design Experience
Technology & Transformation
VIU
Mapping and Optimizing the End-to-End Student Recruitment Process for a Global Digital University
Together with the VIU team, we reviewed and mapped out their student recruitment process, looking for quick wins that would allow us to standardize improvements across all programs. Focused on user experience and personalization, the project maps the admissions process through campaigns, applications, and admission interviews, identifying areas for improvement.
CRM & Loyalty
CX & Strategy
Design Experience
Technology & Transformation
TELEPIZZA
Strategy for Improving Customer Relationships Through Marketing Cloud for a QSR
We partnered with Telepizza and its technology partner to implement Salesforce Marketing Cloud and Service Cloud, helping them turn their data into a competitive advantage. We led the effort to align stakeholders and defined relationship and data models to build more than 70 use cases and customer journeys aimed at increasing their CLTV.
CRM & Loyalty
Design Experience
TELEPIZZA
Alignment and Reporting Strategy with Analytics Platforms for a QSR
We collaborate with Telepizza’s marketing, e-commerce, and business intelligence teams to ensure accurate measurement and migration to Google Analytics 4. Our approach includes sales analysis and conversion rate optimization (CRO), improving data performance, visualization, and day-to-day actionable insights.
Data & Intelligence
TELEPIZZA
A Design Experience and Growth team to accelerate a QSR’s digital experience and sales
We built a team and developed a new collaborative work model with Telepizza’s retail marketing, digital marketing, e-commerce, and business intelligence teams. Using agile methodologies and a 100% data-driven approach, we provided strategic vision and day-to-day execution, optimizing the business and evolving its customer relationship model.
CRM & Loyalty
Data & Intelligence
Design Experience
TELEPIZZA
Continuous Optimization of a QSR’s E-Commerce Using Agile Methodology
We created our own framework that brought together multidisciplinary teams to optimize digital assets, continuously launch A/B tests from a prioritized backlog, and improve the platform in both the short and long term, achieving process standardization and a deeper understanding of users.
CRM & Loyalty
Design Experience