IKEA

Creative Commerce to Personalize the Shopping Experience for IKEA Family Members

CRM & Loyalty CX & Strategy Data & Intelligence Experience Design

We designed a Creative Commerce initiative to turn rest into a personalized experience and reinforce IKEA’s authority in this category. We integrated ShutEye to collect information on sleep habits and transform it into hyper-personalized recommendations for products and solutions. The campaign, carried out entirely through CRM and organic social media, connected data, creativity, customer engagement, and sales without any investment in paid media.

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