IKEA

Predictive Segmentation to Unlock the Potential of Second Homes

CRM & Loyalty CX & Strategy Data & Intelligence Experience Design

We identified a segment among IKEA members with purchasing potential related to second homes. We analyzed data, behavior, and seasonality, and developed look-alike models to expand the audience. Based on these insights, we defined a content strategy and a segmented communication plan, with messages tailored to each customer’s profile, timing, and needs.

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