IKEA

Internal gamification to boost customer acquisition for IKEA for Business

CRM & Loyalty Data & Intelligence Experience Design

We turned IKEA’s employees into ambassadors for the IKEA Network for Businesses through a gamified internal competition. Over the course of six days, 27 stores competed to recruit new members. We developed a dashboard to track results, rankings, and progress, and maintained engagement through a prediction contest, announcements of winners, a dedicated newsletter, and content created by the stores throughout the initiative.

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