VIU

Mapping and Optimizing the End-to-End Student Recruitment Process for a Global Digital University

CRM & Loyalty CX & Strategy Experience Design Technology & Transformation

Together with the VIU team, we reviewed and mapped out their student recruitment process, looking for quick wins that would allow us to standardize improvements across all programs. Focused on user experience and personalization, the project maps the admissions process through campaigns, applications, and admission interviews, identifying areas for improvement.

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