Projects
AI Acceleration & Adoption 
200 Selected cases
CAIXABANK
Modular and Scalable Model for 115 Journeys in Adobe Campaign
We designed a modular email template in Adobe Campaign to redesign CaixaBank’s 115 customer journeys. We created reusable HTML components, standardized the structure and visual hierarchy, and centralized assets in the DAM, reducing technical dependency and facilitating the maintenance, updating, and evolution of communications.
Technology & Transformation
SIGNIFY
Development of a Customer-Centric Value Proposition for Professional Lighting Installers
We designed a global loyalty program to strengthen preference for Signify among electrical installers and drive preference and recommendations beyond price. We began with a survey across seven markets, built clusters, and conducted User Hacks with installers and key customer profiles. We defined the value proposition, the loyalty mechanics, the app’s role, and the communications model based on the group’s real needs, frustrations, and emotions.
CRM & Loyalty
CX & Strategy
Experience Design
VIVAGYM
CRM Activation to Convert, Retain, and Re-engage Members
We manage the end-to-end CRM operation for Spain and Portugal at Agillic, from planning, segmentation, and campaign activation to measurement and continuous optimization through A/B testing. In addition, we conduct a comprehensive audit of CRM, data, and martech to identify opportunities and define a roadmap for growth.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
PORT AVENTURA
Lead Generation and a Single View of the Customer with CloudPages
We standardized PortAventura’s communications and optimized its CRM operations in Salesforce Marketing Cloud. We modularized campaigns, automated processes, and structured workflows and CloudPages to capture and qualify data. In addition, we designed a unified customer view on AWS, integrated with Service Cloud and SFMC, to leverage the information in a consistent manner.
CRM & Loyalty
Data & Intelligence
Experience Design
Technology & Transformation
NOVARTIS
Strategic Segmentation of Neurologists
We adapted the global segmentation of neurologists to the Spanish context to prepare for the launch of Kesimpta. We combined data, AI, Python, and advisory boards to identify clusters, motivations, barriers, business potential, digital behavior, and engagement preferences. We transformed these insights into relationship maps and activation guidelines that defined messages, channels, formats, and interactions before, during, and after the consultation.
CRM & Loyalty
CX & Strategy
Data & Intelligence
PARQUES REUNIDOS
Centralized, multi-brand CRM model for growth at scale
We designed a centralized, multi-brand CRM model for Parques Reunidos that established a common foundation for 68 parks across three regions with varying levels of maturity. We evolved campaign management into a 360-degree engagement model, with a comprehensive communication and orchestration strategy based on the customer journey. We rounded out the project with optimized templates and unified dashboards to improve personalization, efficiency, and insights.
CRM & Loyalty
CX & Strategy
Data & Intelligence
Experience Design
Technology & Transformation
HONEYWELL
Lead Qualification for Greater Sales Efficiency
We optimized Honeywell Advanced Materials’ lead qualification process through an end-to-end audit of its Marketo and Salesforce Sales Cloud ecosystem. We redesigned the scoring and assignment rules and defined a new model to improve lead quality, data capture, and efficiency between Marketing and Sales.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
HIJOS DE RIVERA
CRM Strategy and a Single View of the Customer
We transformed MEGA Estrella Galicia’s ad-hoc communication into a structured, relationship-based CRM strategy. We consolidated data sources to build a unified view of the customer, defined the target audience, designed customer journeys, and automated the email system. We rounded out the model with lead qualification, special campaigns, a Test & Learn methodology, and measurement using dashboards and evaluations.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
BENTLEY
Local Customization with Global DNA
We designed and implemented a distributed marketing strategy on Salesforce Marketing Cloud that enables the decentralization of campaign execution without compromising overall governance. The solution empowers local teams to personalize communications within a controlled framework for branding, content, and regulatory compliance.
CRM & Loyalty
Technology & Transformation
AMC THEATERS
Personalized Experiences in Marketing Cloud
AMC, the world's largest movie theater chain with more than 1,000 complexes—660 of which are in the U.S. alone—sought to offer a distinctive movie-going experience by always putting the customer first. We partnered with AMC North America to ensure that every experience is unique, supporting their relationship marketing strategy and defining personalized multichannel campaigns, journeys, and triggers at every stage of the customer journey. We manage over 1,300 personalized campaigns and triggers on their Salesforce Marketing Cloud platform, and we also handle their maintenance and monitoring.
CRM & Loyalty
Technology & Transformation
NEOM
Multi-region Salesforce architecture and data unification
We designed a Salesforce architecture for NEOM capable of meeting the specific needs of each region without fragmenting the data. We set up independent Sales Cloud instances connected to a single Marketing Cloud instance and various business units, which may be exclusive or shared. This model enables autonomous management of regional strategies, unifies lead and customer profiles, and coordinates marketing automation activities while avoiding silos.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
NEOM
B2B and B2C Marketing Automation for the Smart City
We designed and implemented a marketing automation ecosystem on Salesforce Marketing Cloud for NEOM, targeting B2B and B2C audiences across eight regions and several business units. We defined the data model, CRM strategy, and customer journeys, and integrated Sales Cloud, BigQuery, and LinkedIn. In addition, we developed templates, CloudPages, and surveys; migrated customer journeys; and created dashboards featuring key business KPIs.
CRM & Loyalty
Data & Intelligence
Experience Design
Technology & Transformation
MASTERCARD
A documentary series aimed at humanizing UEFA Champions League sponsorship
We created a campaign for Mastercard tied to its positioning as a company that builds connections and its sponsorship of the UEFA Champions League. We developed a documentary series about the human side of soccer and its ability to connect people, roots, and communities. We handled the entire production and its assets—audiovisual content, trailers, banners, the website, and social media—and worked with Grupo Prisa to design the outreach strategy for the 2019 final in Madrid.
Experience Design
COCA-COLA
Redefining CRM with a Data-Driven, Consumer-Centric Strategy
We redefined Coca-Cola’s CRM role with a consumer-centric, data-driven strategy, integrating data, analytics, and automation into a centralized and scalable model. This transformation enabled the launch of more than 2,000 campaigns per year across 35+ brands, reduced time-to-market, and increased engagement.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
FANTA
Content production to bring the Fanta universe to life
We created content for Fanta’s corporate website with the goal of turning its creative universe into a consumer experience. Through articles tied to campaigns, promotions, and product launches, we built an ecosystem based on humor, surprise, and engagement. We developed the storytelling for Battle of Flavors, What The Fanta, and Halloween with relatable and fun pieces designed to entertain, spark conversation, and connect with a young audience.
Experience Design
STARBUCKS AT HOME
From a static platform to an actionable content strategy
Starbucks at Home had four strategic territories and a static communication platform that was disconnected from the brand’s values, consumer needs, and business objectives. We delved deeper into each territory using various data levers and identified sub-territories with specific roles based on profile, format, channel, stage of the customer journey, and editorial approach. In this way, we transformed a static platform into a dynamic and actionable content strategy.
CX & Strategy
Experience Design