Projects
53 Selected cases
MAHOU SAN MIGUEL
Comprehensive B2B CRM and Loyalty Strategy for Rentabilibar
We redefined Mahou San Miguel’s B2B relational model to maximize the potential of Rentabilibar and Salesforce Marketing Cloud. We audited data, technology, the ecosystem, and customer insights; developed value, basket, and saturation models; and designed more than 35 multichannel customer journeys and a contact plan. We rounded out the project with dashboards, operational autonomy, training, content optimization, CRO, and SEO.
CRM & Loyalty
CX & Strategy
Data & Intelligence
Experience Design
Technology & Transformation
ENDESA
Designing a New Operational Model for Marketing Automation
We designed an operational model for Endesa to manage B2C campaigns and communications that connected marketing, sales, and customer service to drive automation, personalization, and an omnichannel approach. To break down silos and make better use of Salesforce Marketing Cloud, we defined workflows, roles, tasks, a RACI model, and management and collaboration tools. We completed the transformation by providing training and coaching to the teams involved.
CRM & Loyalty
Technology & Transformation
ENDESA
Conversion Optimization with CDP and SFMC
We partner with Endesa to evolve its Salesforce Marketing Cloud and Customer Data Platform ecosystem, jointly leveraging their data and segmentation capabilities to unify data, enrich profiles, and improve segmentation. We design personalized customer journeys that combine behavior, customer information, and real-time context to optimize acquisition and conversion. The integration allows us to activate both platforms together or run each cloud independently, depending on strategic needs.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
SCHÄR
Redefining the digital ecosystem to connect consulting, customer relationships, and sales
We redefined Schär’s digital ecosystem to move from isolated channels to a connected experience centered on meal decisions. We analyzed behavior, market segments, touchpoints, and both proprietary and competitive content to identify critical moments and inefficiencies. The new architecture prioritized the role of each channel and piece of content, strengthened advisory services, and linked engagement, loyalty, and direct conversion to reduce reliance on intermediaries.
CX & Strategy
Experience Design
SCHÄR
A global loyalty program for a gluten-free community
We designed a loyalty model that rewards the relationship beyond the purchase, linking interaction, engagement, and customer insights with benefits and experiences. We implemented it on Salesforce Loyalty—including tiers, points, rewards, partners, and promotions—and integrated it with CRM, the website, and the app to enable an automated, omnichannel customer experience.
CRM & Loyalty
CX & Strategy
Technology & Transformation
SCHÄR
A multichannel CRM program for a global food brand
Schär is committed to a total customer-centric approach and a D2C strategy to strengthen its direct relationship with consumers. We’re driving this change through data-driven digital innovation, a new loyalty program built on Salesforce Marketing and Loyalty, and a web-based content platform launched in 30 markets, seamlessly integrating everything across every channel and market.
CRM & Loyalty
CX & Strategy
Technology & Transformation
IKEA
Global Playbook to Standardize the IKEA for Business Experience and Communications
We helped IKEA for Business transform a fragmented activation into a coherent, recognizable, and scalable B2B experience. After auditing materials and communications and conducting interviews and workshops with teams from different markets, we created a global playbook that organizes audiences, segments, messages, channels, and experience principles, facilitating a consistent activation tailored to each local context.
CX & Strategy
IKEA
Data-Driven Global Personalization to Increase IKEA Family’s CLTV
We designed a scalable personalization model for IKEA Global aimed at increasing Customer Lifetime Value. We analyzed data to identify patterns, defined use cases, and developed personalized content. We evaluated its effectiveness through a multichannel test involving 50,000 IKEA Family members and an equivalent control group to measure incremental impact, prioritizing the highest-performing initiatives for subsequent scaling.
CRM & Loyalty
CX & Strategy
Data & Intelligence
Experience Design
IKEA
Data-Driven Omnichannel Activation to Drive Growth
We helped IKEA drive omnichannel adoption in a context where most of its customers shopped exclusively in-store. We combined transactional, digital, and self-reported data to identify high-potential audiences, created a dashboard to detect opportunities and measure their impact, and launched personalized communications using a Test & Learn approach. In addition, we tailored services and experiences to meet the expectations of omnichannel customers.
CRM & Loyalty
CX & Strategy
Data & Intelligence
IKEA
Value-Driven Automation for IKEA Family by Integrating Strategy, Data, and Technology
For more than nine years, we have driven the IKEA Family’s relationship and data strategy as a strategic lever for insight, engagement, and growth. We implemented Salesforce Marketing Cloud as an automation platform and integrated more than 12 layers of data. We combine advanced segmentation, personalization, analytics, and Test & Learn to make every interaction more relevant and increase the value of our relationships with B2C and B2B customers.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
MCDONALD'S
Developing a Sustainable Growth Strategy Through MyMcDonald’s
As a regional hub, we lead the relationship strategy and technical development of the activation platforms and manage MyMcDonald's marketing operations in Germany and the Netherlands, placing the app at the center of the loyalty program. We leverage transactional and behavioral data across the Martech ecosystem to define customer lifecycle plans and integrate CRM and paid media under a continuous Test & Learn model, evolving CRM from a promotional approach to a relational one that increases CLV and incremental revenue.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
VIU
Digital Redesign That Boosts a Private University’s Search Engine Ranking and Conversion Rate
We served as a strategic partner in the redesign of VIU’s digital ecosystem, strengthening its brand image and student recruitment strategy in a mobile-first environment. Based on research and analysis, we defined an experience strategy aligned with future challenges and opportunities, strengthening its positioning and connection with prospective students.
CRM & Loyalty
Technology & Transformation
Turismo de Canarias
Building an AI-Powered Tourism Data Hub
We helped define the new Canary Islands Tourism Observatory: a portal that provides access to data through various consumption models, allowing users to access information at different levels of detail, with a historical document repository, interactive dashboards, and AI assistants that turn searches into concrete results.
AI Acceleration & Adoption
CX & Strategy
Data & Intelligence
Experience Design
ACCUMIN
Increasing engagement and monetization in the customer app
We support the digital product management team in laying the groundwork for greater user engagement and app usage, with the goal of increasing the app’s monetization through a strategic design methodology.
AI Acceleration & Adoption
CX & Strategy
Experience Design
VIU
Mapping and Optimizing the End-to-End Student Recruitment Process for a Global Digital University
Together with the VIU team, we reviewed and mapped out their student recruitment process, looking for quick wins that would allow us to standardize improvements across all programs. Focused on user experience and personalization, the project maps the admissions process through campaigns, applications, and admission interviews, identifying areas for improvement.
CRM & Loyalty
CX & Strategy
Experience Design
Technology & Transformation
TELEPIZZA
Mapping the Order Journey and Action Roadmap for a QSR
As part of Telepizza’s digital transformation process, we conducted an “as-is” mapping of the omnichannel user experience to develop a new relationship model. We worked on the digital CX vision, the blueprint, and the mapping of customer journeys, identifying opportunities to improve the customer experience and align it with the company’s strategic plan.
CRM & Loyalty
CX & Strategy
Experience Design
Technology & Transformation