IKEA

Global Playbook to Standardize the IKEA for Business Experience and Communications

We helped IKEA for Business transform a fragmented activation into a coherent, recognizable, and scalable B2B experience. After auditing materials and communications and conducting interviews and workshops with teams from different markets, we created a global playbook that organizes audiences, segments, messages, channels, and experience principles, facilitating a consistent activation tailored to each local context.