Projects
AI Acceleration & Adoption 
81 Selected cases
L'OREAL
Single View of the Customer and Multi-Brand CRM
We created a unified customer view for L’Oréal that integrated data from four divisions, more than 30 brands, and various business models. We centralized the information, redefined customer value based on spending, engagement, and potential across brands, and designed cross-functional customer journeys. In addition, we integrated Adobe Campaign, Cheetah Digital, and Google to activate personalized campaigns, repurchase triggers, and cross-selling opportunities.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
MARKEL
Boosting Business Efficiency with Dynamics 365
Markel was managing its business operations with information scattered across Outlook, Sisnet, and other tools, making it difficult to coordinate between teams and gain visibility into the pipeline. We designed and implemented a CRM in Dynamics 365 as a single source of truth, integrating Outlook to consolidate contacts, calendars, and opportunities. We structured and automated the sales opportunity and renewal cycle, and created a scalable data architecture with unified dashboards to improve tracking and decision-making.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
BURGER KING
Management and Rollout of the My Burger King Loyalty Program
We manage the growth of My Burger King by combining ongoing marketing automation efforts with promotions aimed at customer acquisition, engagement, and retention. We optimize SFMC, databases, and integrations; improve segmentation, personalization, and testing; and design campaigns, customer journeys, triggers, and promotional platforms connected to the app and various channels.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
TELEFÓNICA EMPRESAS
Publishing campaigns to position the company as a strategic partner
We worked to position Telefónica Empresas as a strategic partner for Spanish companies in their digital transformation. To this end, we designed and developed editorial landing pages that showcased all of the company’s solutions and services, organized by both industry verticals and cross-functional solutions. We handled content conceptualization and architecture, SEO copywriting, UX/UI design, and WordPress development to ensure comprehensive management by the client, complemented by technical maintenance and user manuals.
Data & Intelligence
Experience Design
Technology & Transformation
L'OREAL
CRM & Loyalty Strategy and Operating Model for L’Oréal SAPMENA
In 90 days, we established a regional Center of Excellence and a support structure for 10 markets for L’Oréal SAPMENA, with teams specializing in strategy, automation, reporting, and production. We standardized the operating model, briefings, and metrics, reducing turnaround times by 50%. In addition, we defined 11 customer journeys and more than 50 email blocks capable of generating 55,000 combinations.
CRM & Loyalty
Data & Intelligence
Experience Design
Technology & Transformation
L'OREAL
Loyalty and Clienteling Ecosystem for L’Oréal Spain
We created Atalaya, an application architecture designed to personalize the experience for L’Oréal customers and Beauty Advisors at the point of sale. We integrated a clienteling tool for lead qualification, upselling, and cross-selling; a loyalty program within a PWA; and a business intelligence application to analyze preferences and KPIs. The ecosystem was connected to global platforms and incorporated incentive management.
CRM & Loyalty
Data & Intelligence
Experience Design
Technology & Transformation
SANOFI
Operation and Evolution of Salesforce Marketing Cloud
As Sanofi Spain’s Salesforce partner, we operate and evolve Salesforce Marketing Cloud to expand its use in engaging with healthcare professionals. We optimize customer journeys and data flows, manage and deploy campaigns, analyze their performance, and handle platform maintenance. We also implement new features, conduct testing, and train teams to apply best practices across multiple therapeutic areas.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
PHARMAMAR
A new, accessible, and modern digital experience
PharmaMar needed to support its rebranding with a more modern, accessible, and mobile-friendly website capable of meeting the needs of investors, patients, and healthcare professionals. Based on interviews with stakeholders and user analysis, we redefined the content architecture and visual identity, and developed the website using WordPress for deployment in five countries, while also handling its ongoing technical maintenance.
Experience Design
Technology & Transformation
MAHOU SAN MIGUEL
Comprehensive B2B CRM and Loyalty Strategy for Rentabilibar
We redefined Mahou San Miguel’s B2B relational model to maximize the potential of Rentabilibar and Salesforce Marketing Cloud. We audited data, technology, the ecosystem, and customer insights; developed value, basket, and saturation models; and designed more than 35 multichannel customer journeys and a contact plan. We rounded out the project with dashboards, operational autonomy, training, content optimization, CRO, and SEO.
CRM & Loyalty
CX & Strategy
Data & Intelligence
Experience Design
Technology & Transformation
CAPRABO
Technical Maintenance and Evolution of the Web Ecosystem
We ensure the technical maintenance and ongoing development of Caprabo’s digital environments, including Caprabo.com and ChefCaprabo. We manage the development and production environments on Amazon Web Services, as well as security configurations, digital certificates, hosting, and technical testing. The service includes new developments, the creation of SEO briefs for content on the “Caprabo a casa” blog, and quarterly reports on the brand’s various websites.
Data & Intelligence
Technology & Transformation
MAHOU SAN MIGUEL
Corporate Website Redesign
We redesigned Mahou’s website to bring its new branding and packaging to the digital space. After several workshops with the marketing team, we redefined the structure and created modules and templates with a more modern and dynamic look. We incorporated content such as the “Una Caña con Mahou” podcast and experiences related to soccer and music, and we handled the WordPress development, content updates, and ongoing maintenance.
Experience Design
Technology & Transformation
IBERIA
In-house publishing platform for strategic sponsorship positioning
To make Iberia a leader in supporting Spanish talent, we created Talentobordo.com, an independent editorial platform built on Drupal according to rigorous standards for UX, accessibility, and SEO architecture, available in Spanish and English. Through expert content on fashion, design, film, gastronomy, and sports, we successfully positioned the company in highly competitive markets. Best!NTravel Branded Content Silver 2023.
Data & Intelligence
Experience Design
Technology & Transformation
IBERIA
Scalable Email Personalization
Iberia was managing complex email creatives, designed specifically for each campaign and unable to be reused, which slowed down production and limited personalization, tracking, and scalability. We designed dynamic emails with more than 15 placeholders and a catalog of over 50 combinable blocks, segmented by language and market. We also developed configurable landing pages based on different structures, with the same flexibility to add, remove, and rearrange modules.
Data & Intelligence
Experience Design
Technology & Transformation
IBERDROLA
Creation of a thought leadership platform to strengthen the company’s digital reputation
We created SHAPES to strengthen Iberdrola’s corporate relevance and connect with a global and diverse audience. We developed this platform for analysis and networking among leaders from various industries, focusing on sustainability, talent, innovation, culture, and social responsibility. We handled its conceptualization, creative direction, and technical development in three languages; selected thought leaders; and produced an audiovisual manifesto and content for the corporate website.
Experience Design
Technology & Transformation
IBERDROLA
Transition from a corporate website to a content platform
We transformed Iberdrola’s corporate website into a content ecosystem tailored to its audiences. After analyzing the existing architecture and content, we defined a new editorial and SEO strategy, reorganized the navigation, and developed a more modern and accessible design. We integrated corporate and editorial content optimized for search engines and aligned with users’ interests, and handled technical maintenance for several years.
Data & Intelligence
Experience Design
Technology & Transformation
IKEA
A personalized experience using first-party data to celebrate 30 years of IKEA Family
We turned the first-party data collected by IKEA Family into a personalized digital experience to celebrate its 30th anniversary in Spain. We transformed each member’s tenure, behavior, style, and preferences into individual insights, storytelling, animation, and 3D content. The experience was rolled out at scale across IKEA’s owned ecosystem, integrating each member’s personal story into the celebration.
CRM & Loyalty
Data & Intelligence
Experience Design
Technology & Transformation