IBERDROLA
Transition from a corporate website to a content platform
Data & Intelligence
Experience Design
Technology & Transformation
We transformed Iberdrola’s corporate website into a content ecosystem tailored to its audiences. After analyzing the existing architecture and content, we defined a new editorial and SEO strategy, reorganized the navigation, and developed a more modern and accessible design. We integrated corporate and editorial content optimized for search engines and aligned with users’ interests, and handled technical maintenance for several years.