IKEA

A personalized experience using first-party data to celebrate 30 years of IKEA Family

CRM & Loyalty Data & Intelligence Experience Design Technology & Transformation

We turned the first-party data collected by IKEA Family into a personalized digital experience to celebrate its 30th anniversary in Spain. We transformed each member’s tenure, behavior, style, and preferences into individual insights, storytelling, animation, and 3D content. The experience was rolled out at scale across IKEA’s owned ecosystem, integrating each member’s personal story into the celebration.

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