Projects
AI Acceleration & Adoption 
69 Selected cases
L'OREAL
Single View of the Customer and Multi-Brand CRM
We created a unified customer view for L’Oréal that integrated data from four divisions, more than 30 brands, and various business models. We centralized the information, redefined customer value based on spending, engagement, and potential across brands, and designed cross-functional customer journeys. In addition, we integrated Adobe Campaign, Cheetah Digital, and Google to activate personalized campaigns, repurchase triggers, and cross-selling opportunities.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
MAHOU SAN MIGUEL
Comprehensive B2B CRM and Loyalty Strategy for Rentabilibar
We redefined Mahou San Miguel’s B2B relational model to maximize the potential of Rentabilibar and Salesforce Marketing Cloud. We audited data, technology, the ecosystem, and customer insights; developed value, basket, and saturation models; and designed more than 35 multichannel customer journeys and a contact plan. We rounded out the project with dashboards, operational autonomy, training, content optimization, CRO, and SEO.
CRM & Loyalty
CX & Strategy
Data & Intelligence
Experience Design
Technology & Transformation
PLOOM-JTI
Omnichannel and Personalized CRM Experience
We helped Ploom accelerate the maturity of its CRM and drive adoption in a competitive market with communication restrictions. We mapped the customer journey through qualitative and quantitative research, segmented by life cycle stage, and integrated VOC and predictive models to anticipate friction points. Using these insights, we designed and launched a personalized, omnichannel CRM program, from onboarding to customer loyalty.
CRM & Loyalty
CX & Strategy
Data & Intelligence
IBERIA
Scalable Email Personalization
Iberia was managing complex email creatives, designed specifically for each campaign and unable to be reused, which slowed down production and limited personalization, tracking, and scalability. We designed dynamic emails with more than 15 placeholders and a catalog of over 50 combinable blocks, segmented by language and market. We also developed configurable landing pages based on different structures, with the same flexibility to add, remove, and rearrange modules.
Data & Intelligence
Experience Design
Technology & Transformation
IKEA
A personalized experience using first-party data to celebrate 30 years of IKEA Family
We turned the first-party data collected by IKEA Family into a personalized digital experience to celebrate its 30th anniversary in Spain. We transformed each member’s tenure, behavior, style, and preferences into individual insights, storytelling, animation, and 3D content. The experience was rolled out at scale across IKEA’s owned ecosystem, integrating each member’s personal story into the celebration.
CRM & Loyalty
Data & Intelligence
Experience Design
Technology & Transformation
ENDESA
Designing a New Operational Model for Marketing Automation
We designed an operational model for Endesa to manage B2C campaigns and communications that connected marketing, sales, and customer service to drive automation, personalization, and an omnichannel approach. To break down silos and make better use of Salesforce Marketing Cloud, we defined workflows, roles, tasks, a RACI model, and management and collaboration tools. We completed the transformation by providing training and coaching to the teams involved.
CRM & Loyalty
Technology & Transformation
ENDESA
Conversion Optimization with CDP and SFMC
We partner with Endesa to evolve its Salesforce Marketing Cloud and Customer Data Platform ecosystem, jointly leveraging their data and segmentation capabilities to unify data, enrich profiles, and improve segmentation. We design personalized customer journeys that combine behavior, customer information, and real-time context to optimize acquisition and conversion. The integration allows us to activate both platforms together or run each cloud independently, depending on strategic needs.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
IKEA
A 3D digital experience to celebrate 25 years of IKEA Family
We created a 3D digital experience to celebrate 25 years of IKEA Family and evolve a traditional rewards program into a participatory and distinctive campaign. Members could access their coupon and discover personalized content about their relationship with IKEA. The initiative combined creativity, technology, CRM, and loyalty to reward loyalty, strengthen the emotional connection, and drive engagement and conversion.
CRM & Loyalty
Data & Intelligence
Experience Design
Technology & Transformation
IKEA
Creative Commerce to Personalize the Shopping Experience for IKEA Family Members
We designed a Creative Commerce initiative to turn rest into a personalized experience and reinforce IKEA’s authority in this category. We integrated ShutEye to collect information on sleep habits and transform it into hyper-personalized recommendations for products and solutions. The campaign, carried out entirely through CRM and organic social media, connected data, creativity, customer engagement, and sales without any investment in paid media.
CRM & Loyalty
CX & Strategy
Data & Intelligence
Experience Design
IKEA
Value-Driven Automation for IKEA Family by Integrating Strategy, Data, and Technology
For more than nine years, we have driven the IKEA Family’s relationship and data strategy as a strategic lever for insight, engagement, and growth. We implemented Salesforce Marketing Cloud as an automation platform and integrated more than 12 layers of data. We combine advanced segmentation, personalization, analytics, and Test & Learn to make every interaction more relevant and increase the value of our relationships with B2C and B2B customers.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
IKEA
Data-Driven Omnichannel Activation to Drive Growth
We helped IKEA drive omnichannel adoption in a context where most of its customers shopped exclusively in-store. We combined transactional, digital, and self-reported data to identify high-potential audiences, created a dashboard to detect opportunities and measure their impact, and launched personalized communications using a Test & Learn approach. In addition, we tailored services and experiences to meet the expectations of omnichannel customers.
CRM & Loyalty
CX & Strategy
Data & Intelligence
IKEA
Predictive Segmentation to Unlock the Potential of Second Homes
We identified a segment among IKEA members with purchasing potential related to second homes. We analyzed data, behavior, and seasonality, and developed look-alike models to expand the audience. Based on these insights, we defined a content strategy and a segmented communication plan, with messages tailored to each customer’s profile, timing, and needs.
CRM & Loyalty
CX & Strategy
Data & Intelligence
Experience Design
IKEA
Data-Driven Global Personalization to Increase IKEA Family’s CLTV
We designed a scalable personalization model for IKEA Global aimed at increasing Customer Lifetime Value. We analyzed data to identify patterns, defined use cases, and developed personalized content. We evaluated its effectiveness through a multichannel test involving IKEA Family members and an equivalent control group to measure incremental impact, prioritizing the highest-performing initiatives for subsequent scaling.
CRM & Loyalty
CX & Strategy
Data & Intelligence
Experience Design
IKEA
B2B Relationship Strategy to Position the Brand as a Trusted Partner for Small and Medium-Sized Enterprises
We designed a B2B relationship strategy in Spain to evolve IKEA’s role from a furniture supplier to a trusted partner for small and medium-sized businesses. The model collects data from every interaction and personalizes content throughout the funnel—from brand awareness and lead qualification to activation and loyalty—combining quick wins with long-term growth opportunities.
CX & Strategy
Experience Design
TELEPIZZA
Strategy for Improving Customer Relationships Through Marketing Cloud for a QSR
We partnered with Telepizza and its technology partner to implement Salesforce Marketing Cloud and Service Cloud, helping them turn their data into a competitive advantage. We led the effort to align stakeholders and defined relationship and data models to build more than 70 use cases and customer journeys aimed at increasing their CLTV.
CRM & Loyalty
Experience Design
VIU
Mapping and Optimizing the End-to-End Student Recruitment Process for a Global Digital University
Together with the VIU team, we reviewed and mapped out their student recruitment process, looking for quick wins that would allow us to standardize improvements across all programs. Focused on user experience and personalization, the project maps the admissions process through campaigns, applications, and admission interviews, identifying areas for improvement.
CRM & Loyalty
CX & Strategy
Experience Design
Technology & Transformation