Projects
AI Acceleration & Adoption 
4 Selected cases
OPELLA - ALLEVIA
Allevia Pollen Passport: We transform data into experiences that anticipate people’s needs
We created Allevia Pollen Passport, a platform that helps users anticipate allergy risks in more than 70,000 cities across more than 150 countries. The tool converts more than 60 pollen and air quality parameters into personalized botanical visualizations based on the destination and travel dates. The experience includes TripAdvisor recommendations and dynamic discounts tailored to the predicted risk level.
CX & Strategy
Data & Intelligence
Experience Design
Technology & Transformation
NOVARTIS
Strategic Segmentation of Neurologists
We adapted the global segmentation of neurologists to the Spanish context to prepare for the launch of Kesimpta. We combined data, AI, Python, and advisory boards to identify clusters, motivations, barriers, business potential, digital behavior, and engagement preferences. We transformed these insights into relationship maps and activation guidelines that defined messages, channels, formats, and interactions before, during, and after the consultation.
CRM & Loyalty
CX & Strategy
Data & Intelligence
PHARMAMAR
A new, accessible, and modern digital experience
PharmaMar needed to support its rebranding with a more modern, accessible, and mobile-friendly website capable of meeting the needs of investors, patients, and healthcare professionals. Based on interviews with stakeholders and user analysis, we redefined the content architecture and visual identity, and developed the website using WordPress for deployment in five countries, while also handling its ongoing technical maintenance.
Experience Design
Technology & Transformation
PFIZER
Redesign of the Digital Pro platform to increase its appeal among medical professionals
We improved the usage and retention rates of the Pfizer Pro online platform—which specializes in vaccines, gene therapies, and other medical conditions—by enhancing its architecture and content. We conducted an audit of the platform, identified the limitations of the CMS, and designed a new navigation system based on interviews with doctors, creating a content strategy that boosts organic visibility.
CX & Strategy
Experience Design
Technology & Transformation