PFIZER

Redesign of the Digital Pro platform to increase its appeal among medical professionals

CX & Strategy Experience Design Technology & Transformation

We improved the usage and retention rates of the Pfizer Pro online platform—which specializes in vaccines, gene therapies, and other medical conditions—by enhancing its architecture and content. We conducted an audit of the platform, identified the limitations of the CMS, and designed a new navigation system based on interviews with doctors, creating a content strategy that boosts organic visibility.

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