Projects
AI Acceleration & Adoption 
206 Selected cases
PULLMANTUR
Redefining the traveler’s experience with a cruise line to maximize customer lifetime value
As part of an agile, multi-phase project, a roadmap was developed for Pullmantur’s Digital Transformation and Customer Experience division, featuring phases of immersion, definition and prioritization of initiatives, and the implementation of use cases in Salesforce Marketing Cloud as “quick wins” for immediate improvement, thereby achieving a unified view of the customer across the entire company.
CRM & Loyalty
CX & Strategy
Design Experience
Technology & Transformation
PROMART
Inspiration as a Driver of Conversion on a Retailer’s Digital Platform in Latin America
We designed an inspiring new shopping experience for a furniture retailer in Latin America using the Modular Design Sprint methodology. The resulting digital platform makes it easy to browse the product catalog, offering inspiring alternatives and solutions that increase the digital catalog’s reach and conversion rate.
CRM & Loyalty
Design Experience
PFIZER
A new content strategy to enhance the user experience on a pharmaceutical company’s digital platform for physicians
We conducted a comprehensive audit of the content on the Pfizer Pro platform and developed a complete guide for its future creation and curation. We coordinated discussions with users, reviewed existing content, and identified areas for improvement. We created a guide for the editorial team and updated the content in line with best practices, thereby increasing its internal relevance within the sector.
Design Experience
PFIZER
Redesign of the Digital Pro platform to increase its appeal among medical professionals
We improved the usage and retention rates of the Pfizer Pro online platform—which specializes in vaccines, gene therapies, and other medical conditions—by enhancing its architecture and content. We conducted an audit of the platform, identified the limitations of the CMS, and designed a new navigation system based on interviews with doctors, creating a content strategy that boosts organic visibility.
CX & Strategy
Design Experience
Technology & Transformation
OBRAMAT
Improving the digital shopping experience and providing support for the design system
As part of Obramat’s Digital team, we support the redesign of digital tools that enhance the shopping experience: a comprehensive audit of the digital channel and the redesign of screens and workflows to optimize business KPIs. In addition, we support the global team in creating a Design System focused on the continuous improvement of conversion rates and objectives.
CRM & Loyalty
Data & Intelligence
Design Experience
OBRAMAT
Redefining Sales Tools and Remote Customer Support for Professional Buyers
We collaborated with the Obramat team to develop a unique tool for Canal Pro that enables the company to provide fast, personalized service to remote customers. The process involved mapping the customer service experience, identifying opportunities to improve the customer journey, and defining requirements along with technology to optimize budgets and orders.
CRM & Loyalty
Design Experience
OBRAMAT
Identifying Growth Opportunities in the Digital Channel with a Professional Audience
We collaborated with Obramat’s client, e-commerce, and omnichannel teams to identify growth opportunities by leveraging the digital channel to reach professional audiences. The project included customer research, the creation of a blueprint integrating internal data and capabilities, and the ideation and prioritization of improvement initiatives based on the needs of professional buyers.
CRM & Loyalty
CX & Strategy
Design Experience
Technology & Transformation
NATIONALE
Developing Use Cases to Improve Digital Sales at an Insurance Company
We implemented digital experience solutions to support Nationale Nederlanden’s personalized sales strategy, creating communication materials and validating them with users. We reviewed the customer journey, refined messaging, and defined the process to enhance the experience, achieving a seamless transition from offline to online sales through omnichannel coordination and improvements at critical stages of the process.
CRM & Loyalty
Design Experience
LOWI
Generating Hypotheses for Improving E-commerce Performance Using a CRO Strategy
Based on qualitative interviews with customers and behavioral analytics, we developed a backlog of hypotheses for improving KPIs aimed at increasing CLTV.
CRM & Loyalty
CX & Strategy
Data & Intelligence
Design Experience
LOWI
Redesign of the digital experience for the website and app to improve a telecom company’s business performance
Together with Lowi’s business and digital teams, we redesigned its main digital assets (the website’s private area and the app) to refresh their user interface, while also building a revamped design system focused on key sales flows, with the goal of improving the ease of transactions and increasing up-selling and cross-selling of products and services.
Design Experience
NATIONALE
Digitization of the Insurance Enrollment Process for Seniors
We developed an insurance calculator designed specifically for seniors, making it easier to get quotes and purchase policies. We assessed their needs and expectations, then designed an accessible and user-friendly tool, validating the solution with real users.
Design Experience
Technology & Transformation
NATIONALE
Optimization of a Home Insurance Quote Configurator
We rolled out a new version of NN’s home insurance price calculator, optimizing the conversion funnel and improving the user experience. Through a design sprint, we designed the core flow and validated hypotheses with users, implementing improvements to both content and design, and enriching their design system.
CRM & Loyalty
Design Experience
JANSENN
Design of an omnichannel strategy for Europe to improve relationships with doctors and nurses
In collaboration with various stakeholders from one of the world’s largest pharmaceutical companies, we worked on designing a relationship strategy based on an in-depth understanding of healthcare professionals. The project included identifying attitudinal profiles, designing actionable customer journeys, and developing a communication playbook featuring key messages and relevant channels.
CRM & Loyalty
CX & Strategy
Technology & Transformation
IRONHACK
Redesign of the Web Platform
In collaboration with Ironhack’s business team, and using a methodology based on research with prospective students, we redesigned the website experience to improve business KPIs. The process included an analysis of the needs and expectations of potential customers, followed by a phased and controlled rollout plan to ensure a positive business impact.
CX & Strategy
Data & Intelligence
Design Experience
IRONHACK
New Digital Branding Design
Definition, design, and implementation of Ironhack's new brand identity and its application to the new website design.
Design Experience
INGENICO
Development and creation of new features and services
By bringing a number of design professionals onto the Ingenico team, we are helping the company continuously improve the app that brings together all of its services for merchants worldwide.
Design Experience