Projects
123 Selected cases
SANTANDER
Comprehensive redesign of the Santander Open Academy platform to deliver a personalized experience
We collaborated on the redesign of Santander Scholarships at Santander Open Academy based on its new value proposition—from the structure of the offering to the architecture of the user experience—focusing on the users’ actual needs. Through research, interviews, and stakeholder workshops, we developed a strategy that ensures a personalized and efficient experience.
CRM & Loyalty
CX & Strategy
Design Experience
SANTANDER
Improving the Cross-Platform Experience Through a Common Identifier
Santander Universidades seeks to generate synergies to improve the user experience across its various digital platforms through the integration of a single identifier (One ID). The project focused on creating a common narrative and fostering strategic collaboration across departments, improving personalization and reducing friction when navigating between platforms, while optimizing user profiling to deliver an integrated, seamless experience.
CRM & Loyalty
Design Experience
Technology & Transformation
SANTANDER
Use Cases for Implementing Salesforce and Enhancing User Value at Santander Universidades
We collaborate with the digital experience team on the ideation, mapping, and documentation of use cases, prioritizing the most relevant ones for short-term implementation and evaluating their business impact, technical feasibility, and user value, with the goal of fostering innovation and improving the user experience at every stage of the journey.
CRM & Loyalty
Design Experience
SANTANDER
Design Experience and Growth Team for the Growth of Santander Universidades’ Digital Platforms
We collaborate with Banco Santander and Santander Universidades to drive the growth and impact of the Santander Open Academy and Santander X platforms by optimizing processes and enhancing the digital experience. We work with a growth-oriented team to improve user acquisition and platform performance, enhance the digital experience, and foster engagement.
CRM & Loyalty
Design Experience
SANTANDER
Design of a New CV Creation Platform with Integrated AI
Innovation and the integration of AI into a new resume-design feature that strengthens Universia's strategic positioning as a job platform, while also driving the KPI for new registrations.
AI Acceleration & Adoption
Data & Intelligence
Design Experience
Technology & Transformation
PULLMANTUR
Use Case Strategy in Salesforce Marketing Cloud to Transform Marketing at a Cruise Line
We collaborated with the customer experience team to leverage Salesforce Marketing Cloud and Service Cloud, developing priority use cases based on the traveler’s journey. The project involved aligning stakeholders, integrating business intelligence, and improving operational efficiency to maximize customer lifetime value (CLTV).
CRM & Loyalty
Design Experience
Technology & Transformation
PULLMANTUR
Redefining the traveler’s experience with a cruise line to maximize customer lifetime value
As part of an agile, multi-phase project, a roadmap was developed for Pullmantur’s Digital Transformation and Customer Experience division, featuring phases of immersion, definition and prioritization of initiatives, and the implementation of use cases in Salesforce Marketing Cloud as “quick wins” for immediate improvement, thereby achieving a unified view of the customer across the entire company.
CRM & Loyalty
CX & Strategy
Design Experience
Technology & Transformation
PROMART
Inspiration as a Driver of Conversion on a Retailer’s Digital Platform in Latin America
We designed an inspiring new shopping experience for a furniture retailer in Latin America using the Modular Design Sprint methodology. The resulting digital platform makes it easy to browse the product catalog, offering inspiring alternatives and solutions that increase the digital catalog’s reach and conversion rate.
CRM & Loyalty
Design Experience
OBRAMAT
Improving the digital shopping experience and providing support for the design system
As part of Obramat’s Digital team, we support the redesign of digital tools that enhance the shopping experience: a comprehensive audit of the digital channel and the redesign of screens and workflows to optimize business KPIs. In addition, we support the global team in creating a Design System focused on the continuous improvement of conversion rates and objectives.
CRM & Loyalty
Data & Intelligence
Design Experience
OBRAMAT
Redefining Sales Tools and Remote Customer Support for Professional Buyers
We collaborated with the Obramat team to develop a unique tool for Canal Pro that enables the company to provide fast, personalized service to remote customers. The process involved mapping the customer service experience, identifying opportunities to improve the customer journey, and defining requirements along with technology to optimize budgets and orders.
CRM & Loyalty
Design Experience
OBRAMAT
Identifying Growth Opportunities in the Digital Channel with a Professional Audience
We collaborated with Obramat’s client, e-commerce, and omnichannel teams to identify growth opportunities by leveraging the digital channel to reach professional audiences. The project included customer research, the creation of a blueprint integrating internal data and capabilities, and the ideation and prioritization of improvement initiatives based on the needs of professional buyers.
CRM & Loyalty
CX & Strategy
Design Experience
Technology & Transformation
NATIONALE
Developing Use Cases to Improve Digital Sales at an Insurance Company
We implemented digital experience solutions to support Nationale Nederlanden’s personalized sales strategy, creating communication materials and validating them with users. We reviewed the customer journey, refined messaging, and defined the process to enhance the experience, achieving a seamless transition from offline to online sales through omnichannel coordination and improvements at critical stages of the process.
CRM & Loyalty
Design Experience
LOWI
Generating Hypotheses for Improving E-commerce Performance Using a CRO Strategy
Based on qualitative interviews with customers and behavioral analytics, we developed a backlog of hypotheses for improving KPIs aimed at increasing CLTV.
CRM & Loyalty
CX & Strategy
Data & Intelligence
Design Experience
NATIONALE
Optimization of a Home Insurance Quote Configurator
We rolled out a new version of NN’s home insurance price calculator, optimizing the conversion funnel and improving the user experience. Through a design sprint, we designed the core flow and validated hypotheses with users, implementing improvements to both content and design, and enriching their design system.
CRM & Loyalty
Design Experience
JANSENN
Design of an omnichannel strategy for Europe to improve relationships with doctors and nurses
In collaboration with various stakeholders from one of the world’s largest pharmaceutical companies, we worked on designing a relationship strategy based on an in-depth understanding of healthcare professionals. The project included identifying attitudinal profiles, designing actionable customer journeys, and developing a communication playbook featuring key messages and relevant channels.
CRM & Loyalty
CX & Strategy
Technology & Transformation
INGENICO
Value Proposition and Design of a Digital Payment Service for Business Owners
In collaboration with the marketing and operations teams at Ingenico, a global leader in payment solutions, we carried out a project to design a series of digital services aimed at improving the company’s relationship with merchant owners.
CRM & Loyalty
CX & Strategy
Design Experience
Technology & Transformation