SANTANDER
Use Cases for Implementing Salesforce and Enhancing User Value at Santander Universidades
CRM & Loyalty
Experience Design
We collaborate with the digital experience team on the ideation, mapping, and documentation of use cases, prioritizing the most relevant ones for short-term implementation and evaluating their business impact, technical feasibility, and user value, with the goal of fostering innovation and improving the user experience at every stage of the journey.