Projects
AI Acceleration & Adoption 
134 Selected cases
PFIZER
Redesign of the Digital Pro platform to increase its appeal among medical professionals
We improved the usage and retention rates of the Pfizer Pro online platform—which specializes in vaccines, gene therapies, and other medical conditions—by enhancing its architecture and content. We conducted an audit of the platform, identified the limitations of the CMS, and designed a new navigation system based on interviews with doctors, creating a content strategy that boosts organic visibility.
CX & Strategy
Design Experience
Technology & Transformation
OBRAMAT
Improving the digital shopping experience and providing support for the design system
As part of Obramat’s Digital team, we support the redesign of digital tools that enhance the shopping experience: a comprehensive audit of the digital channel and the redesign of screens and workflows to optimize business KPIs. In addition, we support the global team in creating a Design System focused on the continuous improvement of conversion rates and objectives.
CRM & Loyalty
Data & Intelligence
Design Experience
OBRAMAT
Redefining Sales Tools and Remote Customer Support for Professional Buyers
We collaborated with the Obramat team to develop a unique tool for Canal Pro that enables the company to provide fast, personalized service to remote customers. The process involved mapping the customer service experience, identifying opportunities to improve the customer journey, and defining requirements along with technology to optimize budgets and orders.
CRM & Loyalty
Design Experience
PULLMANTUR
Redefining the traveler’s experience with a cruise line to maximize customer lifetime value
As part of an agile, multi-phase project, a roadmap was developed for Pullmantur’s Digital Transformation and Customer Experience division, featuring phases of immersion, definition and prioritization of initiatives, and the implementation of use cases in Salesforce Marketing Cloud as “quick wins” for immediate improvement, thereby achieving a unified view of the customer across the entire company.
CRM & Loyalty
CX & Strategy
Design Experience
Technology & Transformation
OBRAMAT
Identifying Growth Opportunities in the Digital Channel with a Professional Audience
We collaborated with Obramat’s client, e-commerce, and omnichannel teams to identify growth opportunities by leveraging the digital channel to reach professional audiences. The project included customer research, the creation of a blueprint integrating internal data and capabilities, and the ideation and prioritization of improvement initiatives based on the needs of professional buyers.
CRM & Loyalty
CX & Strategy
Design Experience
Technology & Transformation
NATIONALE
Developing Use Cases to Improve Digital Sales at an Insurance Company
We implemented digital experience solutions to support Nationale Nederlanden’s personalized sales strategy, creating communication materials and validating them with users. We reviewed the customer journey, refined messaging, and defined the process to enhance the experience, achieving a seamless transition from offline to online sales through omnichannel coordination and improvements at critical stages of the process.
CRM & Loyalty
Design Experience
LOWI
Redesign of the digital experience for the website and app to improve a telecom company’s business performance
Together with Lowi’s business and digital teams, we redesigned its main digital assets (the website’s private area and the app) to refresh their user interface, while also building a revamped design system focused on key sales flows, with the goal of improving the ease of transactions and increasing up-selling and cross-selling of products and services.
Design Experience
MERLIN
Research to Define the New Brand Positioning
We supported Merlin Properties' communications agency in its brand repositioning process by conducting qualitative research with the company's top executives to identify a positioning strategy aligned with its strategy for the coming years.
CX & Strategy
LOWI
Generating Hypotheses for Improving E-commerce Performance Using a CRO Strategy
Based on qualitative interviews with customers and behavioral analytics, we developed a backlog of hypotheses for improving KPIs aimed at increasing CLTV.
CRM & Loyalty
CX & Strategy
Data & Intelligence
Design Experience
JANSENN
Design of an omnichannel strategy for Europe to improve relationships with doctors and nurses
In collaboration with various stakeholders from one of the world’s largest pharmaceutical companies, we worked on designing a relationship strategy based on an in-depth understanding of healthcare professionals. The project included identifying attitudinal profiles, designing actionable customer journeys, and developing a communication playbook featuring key messages and relevant channels.
CRM & Loyalty
CX & Strategy
Technology & Transformation
IRONHACK
Redesign of the Web Platform
In collaboration with Ironhack’s business team, and using a methodology based on research with prospective students, we redesigned the website experience to improve business KPIs. The process included an analysis of the needs and expectations of potential customers, followed by a phased and controlled rollout plan to ensure a positive business impact.
CX & Strategy
Data & Intelligence
Design Experience
INGENICO
Redesign of the B2B terminal management tool for key accounts
In collaboration with the key account team, we assisted with and redesigned Ingenico’s international internal terminal management tool for key accounts to facilitate the management of a large volume of terminals, based on prior research.
CX & Strategy
Design Experience
INGENICO
Research for the Design of a Digital Service for Business Owners
We assisted the Ingenico team in designing and implementing a research project across five countries with the goal of laying the groundwork for a relationship between the company and its customers based on the digital channel.
CX & Strategy
Design Experience
INGENICO
Value Proposition and Design of a Digital Payment Service for Business Owners
In collaboration with the marketing and operations teams at Ingenico, a global leader in payment solutions, we carried out a project to design a series of digital services aimed at improving the company’s relationship with merchant owners.
CRM & Loyalty
CX & Strategy
Design Experience
Technology & Transformation
INGENICO
Roadmap Design for a New Business Services App
In collaboration with the teams at headquarters and in the various markets, we helped define and design a roadmap for a service application for retailers in three regions (Europe, Latin America, and Asia), aligning strategy, internal capabilities, local customer needs, and the legislation of each market.
CRM & Loyalty
CX & Strategy
Technology & Transformation
IRONHACK
Research to Understand the Process of Searching for and Selecting a Training Program
We conducted qualitative research in five countries to understand the motivations and the process by which a sample of potential students with different profiles search for and select a specific educational institution and program, with the goal of designing the website to maximize the number of leads.
CX & Strategy