Projects
125 Selected cases
Turismo de Canarias
Building an AI-Powered Tourism Data Hub
We helped define the new Canary Islands Tourism Observatory: a portal that provides access to data through various consumption models, allowing users to access information at different levels of detail, with a historical document repository, interactive dashboards, and AI assistants that turn searches into concrete results.
AI Acceleration & Adoption
CX & Strategy
Data & Intelligence
Design Experience
VIU
Initiatives to Improve Student Recruitment Through Personalization and Automation
Using a user-centric approach and personalized messaging, a roadmap was developed to strengthen the connection with students through process orchestration and automation. The project involved synchronizing technology platforms to create personalized journeys and implement other actions from a prioritized backlog with a dedicated Growth team.
CRM & Loyalty
Design Experience
Technology & Transformation
VIU
Mapping and Optimizing the End-to-End Student Recruitment Process for a Global Digital University
Together with the VIU team, we reviewed and mapped out their student recruitment process, looking for quick wins that would allow us to standardize improvements across all programs. Focused on user experience and personalization, the project maps the admissions process through campaigns, applications, and admission interviews, identifying areas for improvement.
CRM & Loyalty
CX & Strategy
Design Experience
Technology & Transformation
TELEPIZZA
Strategy for Improving Customer Relationships Through Marketing Cloud for a QSR
We partnered with Telepizza and its technology partner to implement Salesforce Marketing Cloud and Service Cloud, helping them turn their data into a competitive advantage. We led the effort to align stakeholders and defined relationship and data models to build more than 70 use cases and customer journeys aimed at increasing their CLTV.
CRM & Loyalty
Design Experience
TELEPIZZA
Alignment and Reporting Strategy with Analytics Platforms for a QSR
We collaborate with Telepizza’s marketing, e-commerce, and business intelligence teams to ensure accurate measurement and migration to Google Analytics 4. Our approach includes sales analysis and conversion rate optimization (CRO), improving data performance, visualization, and day-to-day actionable insights.
Data & Intelligence
TELEPIZZA
A Design Experience and Growth team to accelerate a QSR’s digital experience and sales
We built a team and developed a new collaborative work model with Telepizza’s retail marketing, digital marketing, e-commerce, and business intelligence teams. Using agile methodologies and a 100% data-driven approach, we provided strategic vision and day-to-day execution, optimizing the business and evolving its customer relationship model.
CRM & Loyalty
Data & Intelligence
Design Experience
TELEPIZZA
Continuous Optimization of a QSR’s E-Commerce Using Agile Methodology
We created our own framework that brought together multidisciplinary teams to optimize digital assets, continuously launch A/B tests from a prioritized backlog, and improve the platform in both the short and long term, achieving process standardization and a deeper understanding of users.
CRM & Loyalty
Design Experience
TELEPIZZA
Online Advertising System
We built a modular design system with the goal of creating consistency and achieving greater agility in the development of digital campaigns and marketing journeys.
CRM & Loyalty
Design Experience
TELEPIZZA
Mapping the Order Journey and Action Roadmap for a QSR
As part of Telepizza’s digital transformation process, we conducted an “as-is” mapping of the omnichannel user experience to develop a new relationship model. We worked on the digital CX vision, the blueprint, and the mapping of customer journeys, identifying opportunities to improve the customer experience and align it with the company’s strategic plan.
CRM & Loyalty
CX & Strategy
Design Experience
Technology & Transformation
TELEPIZZA
Redefining a QSR Group’s Ordering System Through Analysis of the Employee and Customer Experience
As part of an internal technological transformation process, we participated in the design to improve the ordering experience in-store, online, and via the call center. We created a digital ordering experience for both internal and customer-facing tools, featuring an intuitive implementation aligned with the company’s strategy, resulting in a consistent, cross-platform experience across all markets and brands.
CRM & Loyalty
CX & Strategy
Design Experience
Technology & Transformation
TELEPIZZA
Envisioning the Future of the Omnichannel Digital Experience for QSRs
In collaboration with Food Delivery Brands’ Digital Transformation division, we created a Future Design project to guide the transformation phases, understand and achieve their aspirational vision within the context of their investment strategy and as a global company.
CRM & Loyalty
CX & Strategy
Technology & Transformation
TELEFONICA
Content Strategy to Support Sales on a Global B2B Business Platform for a Telecommunications Company
We implemented a content strategy to redesign Telefónica’s global B2B website, transforming it into a content-driven sales tool. We developed a research plan to foster a culture of Content-Driven Design, ensuring that the TGS website is used as a product catalog with personalized messaging, thereby giving it a more prominent role within the organization.
CRM & Loyalty
CX & Strategy
Design Experience
TELEFONICA
Redefining the Role of the Digital Channel for a Global Telecommunications Company in the B2B Sector
We conducted an in-depth analysis of the internal and external needs of a global company in the telecommunications sector, mapping the customer journey and redefining the end-to-end digital experience and platform. We defined a strategy, created a design system, built a technology platform, and redefined marketing content, integrating Pardot for lead scoring and management.
CRM & Loyalty
Design Experience
Technology & Transformation
SEAT
Maintenance of a global, multi-market digital platform for a leading automotive company
We help manage the global digital ecosystem in Adobe Experience Manager (AEM). Continuous evolution of the platform, streamlining templates and components, creating functional specifications and configurators, and providing training to countries. Responsibilities included content audits, wireframe creation, rollouts, and A/B testing to improve the platform.
CRM & Loyalty
CX & Strategy
Design Experience
SIMON
Redesign of the Digital Ecosystem Roadmap
In collaboration with the SIMON team, and with the goal of aligning its digital ecosystem with the company’s strategy, we conducted an operational audit and a competitive analysis to define a strategic, viable, and practical roadmap that will guide the evolution and growth of SIMON’s digital assets in the short, medium, and long term.
CRM & Loyalty
CX & Strategy
Technology & Transformation
SEAT
Designing Futures for an Automotive Company’s Digital Ecosystem
The foundational project uses user-centered design methodologies to develop a vision for the digital customer experience, map customer journeys, and identify opportunities, paving the way for connected vehicles and the company's future mobility strategy.
CRM & Loyalty
CX & Strategy
Technology & Transformation