TELEFONICA

Content Strategy to Support Sales on a Global B2B Business Platform for a Telecommunications Company

CRM & Loyalty CX & Strategy Experience Design

We implemented a content strategy to redesign Telefónica’s global B2B website, transforming it into a content-driven sales tool. We developed a research plan to foster a culture of Content-Driven Design, ensuring that the TGS website is used as a product catalog with personalized messaging, thereby giving it a more prominent role within the organization.

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