SEAT
Maintenance of a global, multi-market digital platform for a leading automotive company
CRM & Loyalty
CX & Strategy
Experience Design
We help manage the global digital ecosystem in Adobe Experience Manager (AEM). Continuous evolution of the platform, streamlining templates and components, creating functional specifications and configurators, and providing training to countries. Responsibilities included content audits, wireframe creation, rollouts, and A/B testing to improve the platform.