Projects
101 Selected cases
TELEPIZZA
Online Advertising System
We built a modular design system with the goal of creating consistency and achieving greater agility in the development of digital campaigns and marketing journeys.
CRM & Loyalty
Design Experience
TELEFONICA
Content Strategy to Support Sales on a Global B2B Business Platform for a Telecommunications Company
We implemented a content strategy to redesign Telefónica’s global B2B website, transforming it into a content-driven sales tool. We developed a research plan to foster a culture of Content-Driven Design, ensuring that the TGS website is used as a product catalog with personalized messaging, thereby giving it a more prominent role within the organization.
CRM & Loyalty
CX & Strategy
Design Experience
SEAT
Maintenance of a global, multi-market digital platform for a leading automotive company
We help manage the global digital ecosystem in Adobe Experience Manager (AEM). Continuous evolution of the platform, streamlining templates and components, creating functional specifications and configurators, and providing training to countries. Responsibilities included content audits, wireframe creation, rollouts, and A/B testing to improve the platform.
CRM & Loyalty
CX & Strategy
Design Experience
SANTANDER
Customizing the User Onboarding Process
We increased one of the product's key KPIs—the job posting sign-up rate—by minimizing the amount of information requested from users on the onboarding form before they sign up for a job posting.
CRM & Loyalty
CX & Strategy
Data & Intelligence
Design Experience
SANTANDER
Design of a New CV Creation Platform with Integrated AI
Innovation and the integration of AI into a new resume-design feature that strengthens Universia's strategic positioning as a job platform, while also driving the KPI for new registrations.
AI Acceleration & Adoption
Data & Intelligence
Design Experience
Technology & Transformation
SANTANDER
Growth in Santander Open Academy Metrics Through Experimentation
In collaboration with the Bank's teams, we developed a continuous improvement system to optimize conversion funnels and reduce user drop-off at critical points in the user journey. Through iterations based on user behavior and motivation, we launched ongoing experiments that incrementally improve accessibility, user experience, and navigation.
CRM & Loyalty
Data & Intelligence
Design Experience
SANTANDER
Comprehensive redesign of the Santander Open Academy platform to deliver a personalized experience
We collaborated on the redesign of Santander Scholarships at Santander Open Academy based on its new value proposition—from the structure of the offering to the architecture of the user experience—focusing on the users’ actual needs. Through research, interviews, and stakeholder workshops, we developed a strategy that ensures a personalized and efficient experience.
CRM & Loyalty
CX & Strategy
Design Experience
SANTANDER
Improving the Cross-Platform Experience Through a Common Identifier
Santander Universidades seeks to generate synergies to improve the user experience across its various digital platforms through the integration of a single identifier (One ID). The project focused on creating a common narrative and fostering strategic collaboration across departments, improving personalization and reducing friction when navigating between platforms, while optimizing user profiling to deliver an integrated, seamless experience.
CRM & Loyalty
Design Experience
Technology & Transformation
SANTANDER
Use Cases for Implementing Salesforce and Enhancing User Value at Santander Universidades
We collaborate with the digital experience team on the ideation, mapping, and documentation of use cases, prioritizing the most relevant ones for short-term implementation and evaluating their business impact, technical feasibility, and user value, with the goal of fostering innovation and improving the user experience at every stage of the journey.
CRM & Loyalty
Design Experience
SANTANDER
Design Experience and Growth Team for the Growth of Santander Universidades’ Digital Platforms
We collaborate with Banco Santander and Santander Universidades to drive the growth and impact of the Santander Open Academy and Santander X platforms by optimizing processes and enhancing the digital experience. We work with a growth-oriented team to improve user acquisition and platform performance, enhance the digital experience, and foster engagement.
CRM & Loyalty
Design Experience
OBRAMAT
Improving the digital shopping experience and providing support for the design system
As part of Obramat’s Digital team, we support the redesign of digital tools that enhance the shopping experience: a comprehensive audit of the digital channel and the redesign of screens and workflows to optimize business KPIs. In addition, we support the global team in creating a Design System focused on the continuous improvement of conversion rates and objectives.
CRM & Loyalty
Data & Intelligence
Design Experience
PULLMANTUR
Use Case Strategy in Salesforce Marketing Cloud to Transform Marketing at a Cruise Line
We collaborated with the customer experience team to leverage Salesforce Marketing Cloud and Service Cloud, developing priority use cases based on the traveler’s journey. The project involved aligning stakeholders, integrating business intelligence, and improving operational efficiency to maximize customer lifetime value (CLTV).
CRM & Loyalty
Design Experience
Technology & Transformation
PULLMANTUR
Redefining the traveler’s experience with a cruise line to maximize customer lifetime value
As part of an agile, multi-phase project, a roadmap was developed for Pullmantur’s Digital Transformation and Customer Experience division, featuring phases of immersion, definition and prioritization of initiatives, and the implementation of use cases in Salesforce Marketing Cloud as “quick wins” for immediate improvement, thereby achieving a unified view of the customer across the entire company.
CRM & Loyalty
CX & Strategy
Design Experience
Technology & Transformation
PROMART
Inspiration as a Driver of Conversion on a Retailer’s Digital Platform in Latin America
We designed an inspiring new shopping experience for a furniture retailer in Latin America using the Modular Design Sprint methodology. The resulting digital platform makes it easy to browse the product catalog, offering inspiring alternatives and solutions that increase the digital catalog’s reach and conversion rate.
CRM & Loyalty
Design Experience
OBRAMAT
Redefining Sales Tools and Remote Customer Support for Professional Buyers
We collaborated with the Obramat team to develop a unique tool for Canal Pro that enables the company to provide fast, personalized service to remote customers. The process involved mapping the customer service experience, identifying opportunities to improve the customer journey, and defining requirements along with technology to optimize budgets and orders.
CRM & Loyalty
Design Experience
NATIONALE
Developing Use Cases to Improve Digital Sales at an Insurance Company
We implemented digital experience solutions to support Nationale Nederlanden’s personalized sales strategy, creating communication materials and validating them with users. We reviewed the customer journey, refined messaging, and defined the process to enhance the experience, achieving a seamless transition from offline to online sales through omnichannel coordination and improvements at critical stages of the process.
CRM & Loyalty
Design Experience