Projects
AI Acceleration & Adoption 
134 Selected cases
L'OREAL
Single View of the Customer and Multi-Brand CRM
We created a unified customer view for L’Oréal that integrated data from four divisions, more than 30 brands, and various business models. We centralized the information, redefined customer value based on spending, engagement, and potential across brands, and designed cross-functional customer journeys. In addition, we integrated Adobe Campaign, Cheetah Digital, and Google to activate personalized campaigns, repurchase triggers, and cross-selling opportunities.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
L'OREAL
Redesign and Content Strategy for Organic Search Engine Optimization
We partnered with L'Oréal Paris to position the brand as a digital leader in the beauty industry through organic content optimization. We completely redesigned the Trends blog (www.loreal-paris.es/tendencias) with a new, more relatable and fresh editorial voice. We reimagined the content architecture, optimized it with a rigorous SEO strategy, and implemented strategic interlinking. In addition, we created a network of beauty experts to provide the articles with a specialized editorial style, and we developed corporate features aligned with the brand’s strategy.
Data & Intelligence
Experience Design
L'OREAL
Loyalty and Clienteling Ecosystem for L’Oréal Spain
We created Atalaya, an application architecture designed to personalize the experience for L’Oréal customers and Beauty Advisors at the point of sale. We integrated a clienteling tool for lead qualification, upselling, and cross-selling; a loyalty program within a PWA; and a business intelligence application to analyze preferences and KPIs. The ecosystem was connected to global platforms and incorporated incentive management.
CRM & Loyalty
Data & Intelligence
Experience Design
Technology & Transformation
L'OREAL
CRM & Loyalty Strategy and Operating Model for L’Oréal SAPMENA
In 90 days, we established a regional Center of Excellence and a support structure for 10 markets for L’Oréal SAPMENA, with teams specializing in strategy, automation, reporting, and production. We standardized the operating model, briefings, and metrics, reducing turnaround times by 50%. In addition, we defined 11 customer journeys and more than 50 email blocks capable of generating 55,000 combinations.
CRM & Loyalty
Data & Intelligence
Experience Design
Technology & Transformation
OPELLA - DULCOLAX
A new, accessible, and intuitive web experience
We designed a more accessible, intuitive, and consumer-focused web experience for Dulcolax, featuring seamless navigation, quick access to information about products and ingredients, and a premium look and feel. We incorporated AI-powered SEO content based on real search queries to enhance transparency and trust. The toolkit included UX, UI components, a color palette, typography, iconography, and the design of the ecosystem’s main pages.
Data & Intelligence
Experience Design
SANOFI
Operation and Evolution of Salesforce Marketing Cloud
As Sanofi Spain’s Salesforce partner, we operate and evolve Salesforce Marketing Cloud to expand its use in engaging with healthcare professionals. We optimize customer journeys and data flows, manage and deploy campaigns, analyze their performance, and handle platform maintenance. We also implement new features, conduct testing, and train teams to apply best practices across multiple therapeutic areas.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
MAHOU SAN MIGUEL
Comprehensive B2B CRM and Loyalty Strategy for Rentabilibar
We redefined Mahou San Miguel’s B2B relational model to maximize the potential of Rentabilibar and Salesforce Marketing Cloud. We audited data, technology, the ecosystem, and customer insights; developed value, basket, and saturation models; and designed more than 35 multichannel customer journeys and a contact plan. We rounded out the project with dashboards, operational autonomy, training, content optimization, CRO, and SEO.
CRM & Loyalty
CX & Strategy
Data & Intelligence
Experience Design
Technology & Transformation
MAHOU SAN MIGUEL
Corporate Website Redesign
We redesigned Mahou’s website to bring its new branding and packaging to the digital space. After several workshops with the marketing team, we redefined the structure and created modules and templates with a more modern and dynamic look. We incorporated content such as the “Una Caña con Mahou” podcast and experiences related to soccer and music, and we handled the WordPress development, content updates, and ongoing maintenance.
Experience Design
Technology & Transformation
PHARMAMAR
A new, accessible, and modern digital experience
PharmaMar needed to support its rebranding with a more modern, accessible, and mobile-friendly website capable of meeting the needs of investors, patients, and healthcare professionals. Based on interviews with stakeholders and user analysis, we redefined the content architecture and visual identity, and developed the website using WordPress for deployment in five countries, while also handling its ongoing technical maintenance.
Experience Design
Technology & Transformation
IBERIA
Scalable Email Personalization
Iberia was managing complex email creatives, designed specifically for each campaign and unable to be reused, which slowed down production and limited personalization, tracking, and scalability. We designed dynamic emails with more than 15 placeholders and a catalog of over 50 combinable blocks, segmented by language and market. We also developed configurable landing pages based on different structures, with the same flexibility to add, remove, and rearrange modules.
Data & Intelligence
Experience Design
Technology & Transformation
IBERIA
In-house publishing platform for strategic sponsorship positioning
To make Iberia a leader in supporting Spanish talent, we created Talentobordo.com, an independent editorial platform built on Drupal according to rigorous standards for UX, accessibility, and SEO architecture, available in Spanish and English. Through expert content on fashion, design, film, gastronomy, and sports, we successfully positioned the company in highly competitive markets. Best!NTravel Branded Content Silver 2023.
Data & Intelligence
Experience Design
Technology & Transformation
PLOOM-JTI
Omnichannel and Personalized CRM Experience
We helped Ploom accelerate the maturity of its CRM and drive adoption in a competitive market with communication restrictions. We mapped the customer journey through qualitative and quantitative research, segmented by life cycle stage, and integrated VOC and predictive models to anticipate friction points. Using these insights, we designed and launched a personalized, omnichannel CRM program, from onboarding to customer loyalty.
CRM & Loyalty
CX & Strategy
Data & Intelligence
CAMPOFRÍO
SEO Content Creation and Strategy for the Corporate Blog
We created Campofrío’s corporate blog to strengthen its presence in search engines and attract qualified traffic. We defined an editorial approach that is useful to consumers and optimized for SEO, featuring content on products, manufacturing processes, differences between varieties, storage tips, and seasonal recipes. In this way, we turned users’ questions and curiosities into a sustained source of organic visibility for the brand.
Data & Intelligence
Experience Design
CAMPOFRÍO
Modernization of the design and update of the web architecture
We redesigned the Campofrío website to reflect its new strategy and vision following its integration into the Sigma Group. Building on the existing platform, we redefined the content architecture with an SEO-focused strategy, created the wireframes, developed a UI kit, and designed all the modules. We worked alongside Campofrío’s development team using Agile methodology through to the launch.
Data & Intelligence
Experience Design
CAPRABO
Technical Maintenance and Evolution of the Web Ecosystem
We ensure the technical maintenance and ongoing development of Caprabo’s digital environments, including Caprabo.com and ChefCaprabo. We manage the development and production environments on Amazon Web Services, as well as security configurations, digital certificates, hosting, and technical testing. The service includes new developments, the creation of SEO briefs for content on the “Caprabo a casa” blog, and quarterly reports on the brand’s various websites.
Data & Intelligence
Technology & Transformation
IBERDROLA
Transition from a corporate website to a content platform
We transformed Iberdrola’s corporate website into a content ecosystem tailored to its audiences. After analyzing the existing architecture and content, we defined a new editorial and SEO strategy, reorganized the navigation, and developed a more modern and accessible design. We integrated corporate and editorial content optimized for search engines and aligned with users’ interests, and handled technical maintenance for several years.
Data & Intelligence
Experience Design
Technology & Transformation