CUPRA

Design of a pre-reservation process for the launch of a new vehicle

CRM & Loyalty CX & Strategy Experience Design

We designed a comprehensive digital solution to manage the CUPRA Ateca LE pre-order campaign in Spain. Through a detailed process of service design, user research, user journey mapping, and technical support, we implemented and launched a platform that optimizes the user experience and ensures seamless communication throughout the pre-order process.

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