BARCELO

A Process of Experimentation and Continuous Improvement of the Digital Experience at a Global Hotel Chain

CRM & Loyalty Data & Intelligence Experience Design Technology & Transformation

By evolving the CRO approach using business analytics and usability data, we coordinate the project from the initial planning phase through the execution of experiments, working closely with the client’s internal teams to drive positive changes in platform metrics, ensuring alignment with business objectives and continuous adaptation to changes on the site.

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