Projects
AI Acceleration & Adoption 
10 Selected cases
ABASTIBLE
New Value Chain to Optimize Distribution
We redesigned Abastible’s value chain to optimize distribution to the end customer and increase its competitiveness. We defined a data governance model and solutions to capture and leverage last-mile data, and we explored new business models and complementary services to evolve the customer relationship beyond the sale of gas.
CX & Strategy
Data & Intelligence
Technology & Transformation
VIVAGYM
CRM Activation to Convert, Retain, and Re-engage Members
We manage the end-to-end CRM operation for Spain and Portugal at Agillic, from planning, segmentation, and campaign activation to measurement and continuous optimization through A/B testing. In addition, we conduct a comprehensive audit of CRM, data, and martech to identify opportunities and define a roadmap for growth.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
PORT AVENTURA
Lead Generation and a Single View of the Customer with CloudPages
We standardized PortAventura’s communications and optimized its CRM operations in Salesforce Marketing Cloud. We modularized campaigns, automated processes, and structured workflows and CloudPages to capture and qualify data. In addition, we designed a unified customer view on AWS, integrated with Service Cloud and SFMC, to leverage the information in a consistent manner.
CRM & Loyalty
Data & Intelligence
Experience Design
Technology & Transformation
NEOM
Multi-region Salesforce architecture and data unification
We designed a Salesforce architecture for NEOM capable of meeting the specific needs of each region without fragmenting the data. We set up independent Sales Cloud instances connected to a single Marketing Cloud instance and various business units, which may be exclusive or shared. This model enables autonomous management of regional strategies, unifies lead and customer profiles, and coordinates marketing automation activities while avoiding silos.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
NEOM
B2B and B2C Marketing Automation for the Smart City
We designed and implemented a marketing automation ecosystem on Salesforce Marketing Cloud for NEOM, targeting B2B and B2C audiences across eight regions and several business units. We defined the data model, CRM strategy, and customer journeys, and integrated Sales Cloud, BigQuery, and LinkedIn. In addition, we developed templates, CloudPages, and surveys; migrated customer journeys; and created dashboards featuring key business KPIs.
CRM & Loyalty
Data & Intelligence
Experience Design
Technology & Transformation
L'OREAL
Single View of the Customer and Multi-Brand CRM
We created a unified customer view for L’Oréal that integrated data from four divisions, more than 30 brands, and various business models. We centralized the information, redefined customer value based on spending, engagement, and potential across brands, and designed cross-functional customer journeys. In addition, we integrated Adobe Campaign, Cheetah Digital, and Google to activate personalized campaigns, repurchase triggers, and cross-selling opportunities.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
IKEA
B2B Relationship Strategy to Position the Brand as a Trusted Partner for Small and Medium-Sized Enterprises
We designed a B2B relationship strategy in Spain to evolve IKEA’s role from a furniture supplier to a trusted partner for small and medium-sized businesses. The model collects data from every interaction and personalizes content throughout the funnel—from brand awareness and lead qualification to activation and loyalty—combining quick wins with long-term growth opportunities.
CX & Strategy
Experience Design
IKEA
Data-Driven Omnichannel Activation to Drive Growth
We helped IKEA drive omnichannel adoption in a context where most of its customers shopped exclusively in-store. We combined transactional, digital, and self-reported data to identify high-potential audiences, created a dashboard to detect opportunities and measure their impact, and launched personalized communications using a Test & Learn approach. In addition, we tailored services and experiences to meet the expectations of omnichannel customers.
CRM & Loyalty
CX & Strategy
Data & Intelligence
IKEA
Value-Driven Automation for IKEA Family by Integrating Strategy, Data, and Technology
For more than nine years, we have driven the IKEA Family’s relationship and data strategy as a strategic lever for insight, engagement, and growth. We implemented Salesforce Marketing Cloud as an automation platform and integrated more than 12 layers of data. We combine advanced segmentation, personalization, analytics, and Test & Learn to make every interaction more relevant and increase the value of our relationships with B2C and B2B customers.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
MCDONALD'S
Developing a Sustainable Growth Strategy Through MyMcDonald’s
As a regional hub, we lead the relationship strategy and technical development of the activation platforms and manage MyMcDonald's marketing operations in Germany and the Netherlands, placing the app at the center of the loyalty program. We leverage transactional and behavioral data across the Martech ecosystem to define customer lifecycle plans and integrate CRM and paid media under a continuous Test & Learn model, evolving CRM from a promotional approach to a relational one that increases CLV and incremental revenue.
CRM & Loyalty
Data & Intelligence
Technology & Transformation