Projects
AI Acceleration & Adoption 
Data & Intelligence 
206 Selected cases
TELEFONICA
Creating a design system tier for a telecom company’s B2B business
Based on Telefónica's Design System and in conjunction with the company's rebranding, we took the opportunity to build, modularize, and document a tier specific to the B2B business, with a view toward future scalability and efficiency.
Design Experience
TELEFONICA
Content Strategy to Support Sales on a Global B2B Business Platform for a Telecommunications Company
We implemented a content strategy to redesign Telefónica’s global B2B website, transforming it into a content-driven sales tool. We developed a research plan to foster a culture of Content-Driven Design, ensuring that the TGS website is used as a product catalog with personalized messaging, thereby giving it a more prominent role within the organization.
CRM & Loyalty
CX & Strategy
Design Experience
TELEFONICA
Redefining the Role of the Digital Channel for a Global Telecommunications Company in the B2B Sector
We conducted an in-depth analysis of the internal and external needs of a global company in the telecommunications sector, mapping the customer journey and redefining the end-to-end digital experience and platform. We defined a strategy, created a design system, built a technology platform, and redefined marketing content, integrating Pardot for lead scoring and management.
CRM & Loyalty
Design Experience
Technology & Transformation
TECNIGRAL
Integration of External API Functionality into Digital Products
Defining the optimal approach to integrating a set of external API functionalities through analysis, research, and functional auditing to minimize the impact of the integration, with the goal of enabling scalability, supporting long-term software growth, and efficiently enhancing the user experience.
CX & Strategy
Design Experience
Technology & Transformation
TECNIGRAL
Design System Development
Analyzing and understanding the needs of the digital DESIGN EXPERIENCE to create a new design system that improves product functionality and usability, and optimizes efficiency in processes, costs, communication with development, and go-to-market strategies.
Design Experience
TECNIGRAL
Design of a SaaS Application for Tree Management in Large Cities
Definition and design of the digital experience—both functional and visual—for Arbomap, software that ensures the well-being and optimal management of tree populations in large cities.
Design Experience
SULION
E-commerce Design
We supported the Sulion team in designing an e-commerce platform for ventilation and lighting products to launch their DTC (Direct-to-Consumer) model in select markets.
Design Experience
SIMON
Redesign of the Members-Only Area for Installers
Based on a research process designed to identify pain points on the current website, we defined a user experience that meets users' needs and expectations, validated the proposed solution, and worked with the technology team to ensure its feasibility.
CX & Strategy
Design Experience
SIMON
Creating an app for installers
Definition and design of a mobile app to improve the experience of SIMON product installers. The project focused on gaining a deeper understanding of the needs, preferences, and limitations of this segment, with the goal of strengthening SIMON’s market position and expanding its digital ecosystem.
Design Experience
SIMON
Redesign of the private area for distributors
In collaboration with the SIMON team, we defined the company’s private area for professional clients, focusing on viable solutions for distributors’ real needs. The process involved aligning various internal business units and designing a digital product whose user experience was validated in an agile and iterative manner by real users.
Design Experience
SIMON
Redesign of the Digital Ecosystem Roadmap
In collaboration with the SIMON team, and with the goal of aligning its digital ecosystem with the company’s strategy, we conducted an operational audit and a competitive analysis to define a strategic, viable, and practical roadmap that will guide the evolution and growth of SIMON’s digital assets in the short, medium, and long term.
CRM & Loyalty
CX & Strategy
Technology & Transformation
SEAT
Maintenance of a global, multi-market digital platform for a leading automotive company
We help manage the global digital ecosystem in Adobe Experience Manager (AEM). Continuous evolution of the platform, streamlining templates and components, creating functional specifications and configurators, and providing training to countries. Responsibilities included content audits, wireframe creation, rollouts, and A/B testing to improve the platform.
CRM & Loyalty
CX & Strategy
Design Experience
SEAT
Designing Futures for an Automotive Company’s Digital Ecosystem
The foundational project uses user-centered design methodologies to develop a vision for the digital customer experience, map customer journeys, and identify opportunities, paving the way for connected vehicles and the company's future mobility strategy.
CRM & Loyalty
CX & Strategy
Technology & Transformation
SEAT
Design of the first e-commerce platform in a market without retail outlets for an automaker
SEAT relaunched its brand in Norway with a streamlined end-to-end e-commerce experience. The project, led by a multidisciplinary team that included the client, encompassed strategy, CX definition, product development, user research and testing, design, and implementation.
CRM & Loyalty
CX & Strategy
Design Experience
Technology & Transformation
SEAT
Mapping the Vehicle Purchase Process
As part of the C14/Omnicom digital experience team, we developed a service blueprint to map the vehicle purchasing experience, from the initial idea through to the purchase. The project identified pain points and opportunities, establishing a vision for digital CX and mapping customer journeys while balancing business principles with the omnichannel customer experience.
CRM & Loyalty
CX & Strategy
Design Experience
Technology & Transformation
SEAT
Development of a Comprehensive Design System for an Automotive Brand
In collaboration with SEAT and as part of the C14/Omnicom team, we developed a global design system to bring its new Brand Vision to life in the digital realm, establishing clear identity guidelines and ensuring consistency across all digital projects.
Design Experience