Projects
181 Selected cases
SANTANDER
The Evolution of the New Brand Identity Design
Together with the Bank, we collaborated on developing its value proposition and key benefits, as well as its new brand identity: brand evolution, visual identity, communication guidelines, verbal identity, digital design system, global communication manuals and toolkits, and channel strategy.
CX & Strategy
Design Experience
SANTANDER
Value Proposition, Positioning, and Building a New Digital Experience
We collaborated with the Bank's team on the conceptualization and launch of Universia's new value proposition, translating its new focus on employability into an evolution of its branding and a new digital platform with new features.
CX & Strategy
Design Experience
SANTANDER
Customizing the User Onboarding Process
We increased one of the product's key KPIs—the job posting sign-up rate—by minimizing the amount of information requested from users on the onboarding form before they sign up for a job posting.
CRM & Loyalty
CX & Strategy
Data & Intelligence
Design Experience
SANTANDER
Design of a New CV Creation Platform with Integrated AI
Innovation and the integration of AI into a new resume-design feature that strengthens Universia's strategic positioning as a job platform, while also driving the KPI for new registrations.
AI Acceleration & Adoption
Data & Intelligence
Design Experience
Technology & Transformation
SANTANDER
Growth in Santander Open Academy Metrics Through Experimentation
In collaboration with the Bank's teams, we developed a continuous improvement system to optimize conversion funnels and reduce user drop-off at critical points in the user journey. Through iterations based on user behavior and motivation, we launched ongoing experiments that incrementally improve accessibility, user experience, and navigation.
CRM & Loyalty
Data & Intelligence
Design Experience
SANTANDER
Comprehensive redesign of the Santander Open Academy platform to deliver a personalized experience
We collaborated on the redesign of Santander Scholarships at Santander Open Academy based on its new value proposition—from the structure of the offering to the architecture of the user experience—focusing on the users’ actual needs. Through research, interviews, and stakeholder workshops, we developed a strategy that ensures a personalized and efficient experience.
CRM & Loyalty
CX & Strategy
Design Experience
SANTANDER
Improving the Cross-Platform Experience Through a Common Identifier
Santander Universidades seeks to generate synergies to improve the user experience across its various digital platforms through the integration of a single identifier (One ID). The project focused on creating a common narrative and fostering strategic collaboration across departments, improving personalization and reducing friction when navigating between platforms, while optimizing user profiling to deliver an integrated, seamless experience.
CRM & Loyalty
Design Experience
Technology & Transformation
SANTANDER
Use Cases for Implementing Salesforce and Enhancing User Value at Santander Universidades
We collaborate with the digital experience team on the ideation, mapping, and documentation of use cases, prioritizing the most relevant ones for short-term implementation and evaluating their business impact, technical feasibility, and user value, with the goal of fostering innovation and improving the user experience at every stage of the journey.
CRM & Loyalty
Design Experience
SANTANDER
Design Experience and Growth Team for the Growth of Santander Universidades’ Digital Platforms
We collaborate with Banco Santander and Santander Universidades to drive the growth and impact of the Santander Open Academy and Santander X platforms by optimizing processes and enhancing the digital experience. We work with a growth-oriented team to improve user acquisition and platform performance, enhance the digital experience, and foster engagement.
CRM & Loyalty
Design Experience
QDIYYA
Website Redesign
We redesigned the website to focus on an experience tailored to potential visitors to the amusement and leisure park. The process included analyzing the current digital product, developing a new site map, and creating prototypes and designs.
Design Experience
PULLMANTUR
Use Case Strategy in Salesforce Marketing Cloud to Transform Marketing at a Cruise Line
We collaborated with the customer experience team to leverage Salesforce Marketing Cloud and Service Cloud, developing priority use cases based on the traveler’s journey. The project involved aligning stakeholders, integrating business intelligence, and improving operational efficiency to maximize customer lifetime value (CLTV).
CRM & Loyalty
Design Experience
Technology & Transformation
PULLMANTUR
Redefining the traveler’s experience with a cruise line to maximize customer lifetime value
As part of an agile, multi-phase project, a roadmap was developed for Pullmantur’s Digital Transformation and Customer Experience division, featuring phases of immersion, definition and prioritization of initiatives, and the implementation of use cases in Salesforce Marketing Cloud as “quick wins” for immediate improvement, thereby achieving a unified view of the customer across the entire company.
CRM & Loyalty
CX & Strategy
Design Experience
Technology & Transformation
PROMART
Inspiration as a Driver of Conversion on a Retailer’s Digital Platform in Latin America
We designed an inspiring new shopping experience for a furniture retailer in Latin America using the Modular Design Sprint methodology. The resulting digital platform makes it easy to browse the product catalog, offering inspiring alternatives and solutions that increase the digital catalog’s reach and conversion rate.
CRM & Loyalty
Design Experience
PFIZER
A new content strategy to enhance the user experience on a pharmaceutical company’s digital platform for physicians
We conducted a comprehensive audit of the content on the Pfizer Pro platform and developed a complete guide for its future creation and curation. We coordinated discussions with users, reviewed existing content, and identified areas for improvement. We created a guide for the editorial team and updated the content in line with best practices, thereby increasing its internal relevance within the sector.
Design Experience
PFIZER
Redesign of the Digital Pro platform to increase its appeal among medical professionals
We improved the usage and retention rates of the Pfizer Pro online platform—which specializes in vaccines, gene therapies, and other medical conditions—by enhancing its architecture and content. We conducted an audit of the platform, identified the limitations of the CMS, and designed a new navigation system based on interviews with doctors, creating a content strategy that boosts organic visibility.
CX & Strategy
Design Experience
Technology & Transformation
OBRAMAT
Improving the digital shopping experience and providing support for the design system
As part of Obramat’s Digital team, we support the redesign of digital tools that enhance the shopping experience: a comprehensive audit of the digital channel and the redesign of screens and workflows to optimize business KPIs. In addition, we support the global team in creating a Design System focused on the continuous improvement of conversion rates and objectives.
CRM & Loyalty
Data & Intelligence
Design Experience